Digital Campaign

4 days ago


Berkshire, United Kingdom Carter Murray Full time

Carter Murray have exclusively partnered with a large manufacturing brand based in Slough, who are looking for a Digital Campaign & Analytics Specialist to join their team.

**The Role**

As Digital Campaign & Analytics Specialist you will manage the day to day paid search, social and display media, as well as providing in depth analysis on campaign performance.

**Responsibilities**
- Support the wider D2C team in revenue driving campaign planning, preparation, and deployment across all media channels
- Specific focus on all top / mid funnel ATL PAID social display, search, and other consideration display media to drive ad engagement and quality traffic to owned media
- Help define the media plan and budget across all businesses and brands to create the full funnel media strategy
- take ownership and accountability for managing the day-to-day performance media strategy and budget across all digital paid social, search and performance display channels at the top and middle funnel
- Manage day to day communication with our ATL media agency for top / mid funnel digital Performance Media channels
- Support the Performance Media Manager and wider D2C team in revenue driving campaign planning, preparation, and deployment across all media channels
- Responsible for continual in-depth analysis and reporting on campaign performance, A-B testing, and overall data mining to provide recommendations for improvements, tests, and tactical improvements

**Skills & Experience**
- Experience of managing performance media channels with operational knowledge of Social Display and Paid Search
- Experience of regular use of Google Analytics
- Experience of Google Ads and associated tools
- Experience of managing media channels in house a plus

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.



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