Assistant Marketing Campaign Manager

4 days ago

Reading Berkshire, United Kingdom KPMG UK Full time

Assistant Campaign Marketing Manager (Part Time – 0.The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.
Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK.
From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.
KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. Why Join KPMG as an Assistant Campaign Marketing Manager
The Assistant Campaign Marketing Manager role will be responsible for supporting the development and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across Tax. This role requires some strategic thinking, creativity, and a good understanding of various marketing channels and tools. The ideal candidate will have some experience supporting end-to-end marketing campaigns and working cross-functionally with different teams.
This role would suit an assistant marketing manager who is results-driven with some experience in developing client-centric growth marketing strategies. Stakeholder skills and the ability to help drive campaign delivery to impactful outcomes are key attributes.

Campaign Strategy and Planning:
Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
Supports the delivery of high performing end to end brand, lead generation and sales campaigns – from click to client
Future focused – ability to share ideas, as well as be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
Identify target audiences and appropriate marketing channels
Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
creative, product, sales) and external vendors to ensure timely and effective campaign delivery
Performance Tracking and Optimization:
Measure KPIs and performance metrics for campaigns
Monitor and analyse campaign performance data to identify trends and insights
Optimise campaigns based on performance data to improve ROI and achieve targets
Work with other teams across Marketing & Corporate Affairs, as well as other sales enablement teams to deliver a connected one team culture
Provide regular project and campaign updates to senior management on campaign progress and outcomes
Champion the KPMG brand and purpose across our marketing team and our business to make sure that we stand out from the crowd
Market Research and Analysis:
Experience in marketing, with a focus on marketing/campaign management
Experience working in a professional services environment
Proven track record of supporting the delivery of impactful and effective marketing campaigns
Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD].
Strong project management skills with the ability to manage multiple projects simultaneously
Strong written and verbal communication skills
Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools)
Creative thinking and problem-solving abilities
Industry knowledge – with the ability to develop strong internal and external networks
Analytical skills and experience with data-driven decision-making

Within Central Services we have a range of divisions and specialisms. Central Services (KBS) at KPMG: Inclusivity and KPMG: KPMG Workability and Disability confidence: For any additional support in applying, please click the links to find out more:
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