Campaign Marketing Manager

5 days ago

Reading Berkshire, United Kingdom KPMG UK Full time

Campaign Marketing Manager – Infrastructure, Government & Healthcare
The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.
Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK.
From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.
KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. Why Join KPMG as a Campaign Manager – IGH
The Campaign Marketing Manager will be responsible for supporting the development, execution, and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires a level of strategic thinking, creativity, and a strong understanding of various marketing channels and tools. The ideal candidate will have some experience managing end-to-end marketing campaigns and working cross-functionally with different teams.
This role would suit a marketing manager who is results-driven, strategic marketer with some experience in developing client-centric growth marketing strategies. Support the development of an integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities
Contribute to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
Drive a data led approach to champion digital and use of CRM with the marketing team and across the business
Delivery of high performing end to end brand, lead generation and sales campaigns – from click to client
Identify target audiences and appropriate marketing channels
Reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
Set KPIs and performance metrics for campaigns
Monitor and analyse campaign performance data to identify trends and insights
Optimise campaigns based on performance data to improve ROI and achieve targets

Experience in marketing, with a focus on marketing/campaign management.
Proven track record of developing and executing impactful and effective marketing campaigns.
Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD].
Excellent project management skills with the ability to manage multiple projects simultaneously
Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools)
Industry knowledge – with the ability to develop strong internal and external networks
Analytical skills and experience with data-driven decision-making

Experience working in a professional services environment would be a distinct advantage
To discuss this or wider Central Services roles with our recruitment team, all you need to do is apply, create a profile, upload your CV and begin to make your mark with KPMG.
Within Central Services we have a range of divisions and specialisms. Central Services (KBS) at KPMG: Inclusivity and KPMG: KPMG Workability and Disability confidence: For any additional support in applying, please click the links to find out more:
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