Campaign Marketing Manager – Infrastructure, Government

1 month ago

Reading, United Kingdom KPMG UK Full time

Campaign Marketing Manager – Infrastructure, Government & Healthcare


Base Location: Reading

The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.

Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK.

From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.

KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We've proudly stood beside the institutions and businesses which make the UK what it is.

Why Join KPMG as a Campaign Manager – IGH

The Campaign Marketing Manager will be responsible for supporting the development, execution, and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires a level of strategic thinking, creativity, and a strong understanding of various marketing channels and tools. The ideal candidate will have some experience managing end-to-end marketing campaigns and working cross-functionally with different teams.

This role would suit a marketing manager who is results-driven, strategic marketer with some experience in developing client-centric growth marketing strategies. Strong stakeholder and team management skills and the ability to drive campaign delivery to impactful outcomes are essential attributes.


What will you be doing?

Partner with the business to develop a clear strategic direction, an actionable 'go-to-market strategy and campaign plan for the respective sector or capability area

Support the development of an integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities

Contribute to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities

Measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm’s business growth agenda

Drive a data led approach to champion digital and use of CRM with the marketing team and across the business

Build strong relationships with key stakeholders and the business development teams across Priority Sector and Capability areas

Delivery of high performing end to end brand, lead generation and sales campaigns – from click to client

Identify target audiences and appropriate marketing channels

Create campaign budgets and timelines

Reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities

Set KPIs and performance metrics for campaigns

Monitor and analyse campaign performance data to identify trends and insights

Optimise campaigns based on performance data to improve ROI and achieve targets


What will you need to do it?

  • Experience in marketing, with a focus on marketing/campaign management.
  • Proven track record of developing and executing impactful and effective marketing campaigns.
  • Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD].
  • Excellent project management skills with the ability to manage multiple projects simultaneously
  • Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools)
  • Industry knowledge – with the ability to develop strong internal and external networks
  • Analytical skills and experience with data-driven decision-making


Skills we’d love to see/Amazing Extras:

  • Ideally educated to degree level. A relevant second degree or professional industry qualification welcome.
  • Experience working in a professional services environment would be a distinct advantage

To discuss this or wider Central Services roles with our recruitment team, all you need to do is apply, create a profile, upload your CV and begin to make your mark with KPMG.

Find out more:

Within Central Services we have a range of divisions and specialisms. Click the links to find out more below:

Central Services (KBS) at KPMG: www.kpmgcareers.co.uk/experienced-professional/kpmg-business-services/ Inclusivity and KPMG: www.kpmgcareers.co.uk/people-culture/being-inclusive/ KPMG Workability and Disability confidence: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/need-support-let-us-know/ For any additional support in applying, please click the links to find out more:

Applying to KPMG: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/ Tips for interview: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/application-advice/ KPMG values: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/our-values/ KPMG Competencies: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/kpmg-competencies/ KPMG Locations and FAQ: www.kpmgcareers.co.uk/faq/?category=Experienced+professionals

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