Marketing Manager

2 weeks ago


Glasgow, United Kingdom Denholm Associates Full time

If you are you looking for an opportunity to plan and execute the product marketing strategy for an innovative and rapidly expanding Scottish manufacturing company, with a unique story, firmly linked to their local community, then this is the opportunity foryou.
During an exciting period of exponential growth our exclusive client are seeking a commercially focused Marketing Manager to oversee the strategic growth and development of their brand, both Internationally and domestically.
The Marketing Manager will report to the Board of Directors and work directly with the Marketing and Sales teams to achieve the overall business goals. You will be responsible for ensuring all marketing, sales and corporate objectives are met through a rangeof online and offline marketing activities.
We are looking for a highly motivated individual with exceptional written and verbal communication skills and strong Business to Business commercial instincts. The ability to communicate and build relationships with multiple stakeholders across the businessand with external partners is essential for the role.
The role will involve:

- Strategically plan campaign initiatives and channel development to ensure all routes to market are optimised for success.
- Work with the Sales Team to optimise conversion through lead management and the development of supporting sales collateral.
- Work with the technical Product Team to deliver best-in-class, differentiated products, and services that drive commercial growth.
- Devise strategies to drive online traffic, visitors to the website, and conversions from our online presence.
- Manage landing pages to support all other channels in their lead-generation activities.
- Develop and implement the content marketing strategy, tailored for personalized audience profiles.
- Deliver creative brand identity and product market awareness across the whole marketing mix
- Manage development, production, and distribution of promotional material to support sales and marketing programmes.
- Prepare marketing briefs for external partners and manage the delivery of projects from inception to completion.
- Website management and maintenance (Shopify).
- Work with graphic designer and Technical Team to design product packaging.
- Prepare and distribute articles and press releases across various functions, liaising with various publications for distribution.
- Overall responsibility for Social Media strategy design and implementation.
- Working with the internal marketing team to design content for blogs.
- Liaise with external suppliers such as designers, printers, and more.
- End-to-end management of trade events including planning, logistics, resourcing, merchandise, brand management with external suppliers, and any PR related to this.
- Identifying opportunities with external parties for collaboration.
- Design, coordination, and management of stockist merchandising.
- Influence and shape company culture and values and incorporate them into brand management strategy.

**Person specification**
- Curious - asking questions is actively encouraged.
- Friendly and easy to get on with
- Creative, good eye for design
- Great with technology
- Willing to get stuck in and try anything
- Innovative/ Problem solver
- Driven and hardworking
- Excellent spoken and written word
- Engages with digital marketing - listens to podcasts, reads industry news, uses social media

**Company benefits**
- We care Everyone is there to support each other.
- Family focused - we understand the importance personal life and relationships - Do you need to leave early to pick up kids, look after loved ones? We can work with you to support your needs.
- Fast-paced environment. No two days are the same.
- Career progression plan and regular performance reviews
- 28 days paid annual leave
- Plus, fresh fruit and unlimited tea and coffee in the office



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