Communications Planning Lead

4 months ago

Leeds, United Kingdom Pharmacy2U Ltd Full time

**Role** - Communications Planner Lead

**Location** - Leeds, LS15 8GB (Hybrid)

**Salary** - £45,000 - £55,000 per annum plus up to 10% bonus annually

**Hours** - Monday - Friday (40 hours per week)

**About Us**

Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, with 20 years’ experience, helping over 700,000 patients in England manage their NHS repeat prescriptions from request through to delivery.

**Role**

A new and exciting role has been created in Marketing team. The purpose of this role is to lead the both the communication planning and execution across our group. The breadth covers all stakeholder groups (patients/customers, media, GPs, colleagues) and the brand communications across PR, Social and ATL.

**Key Responsibilities**
- To own and lead the communications plans across PR, Social and ATL channels
- To lead the business wide engagement and collation of all customer communications to share with the Executive Team
- Align the various communications plans across teams including marketing, commercial trading & range strategy, customer services, fulfilment, digital customer experience, ESG, people and culture
- To define and implement our go-to-market launch strategy for strategic launches, new ranges, new services at local and national level. This includes proposition definition, audience targeting, creative and media briefs
- To define our target audiences, their behaviours, perceptions and needs to refine marketing targeting and creative briefs
- Executive level engagement to align priorities, timing and approval of activity and investment.

**Core Accountabilities/Measures of Success**
- Evolve and align our PR and Social channels to groupwide communications activity
- 12 month group customer communications plan (all business units)
- Individual business unit communications plans (escript, consumer health and health services)
- Define our Go-to-market launch approach and documentation
- Customer definition / profiles
- Cascade of key communications to senior stakeholder meetings, weekly round ups

**Skills**
- Writing an implementing 12 month group customer communications plan (across all business units)
- Individual business units plans (e-script, consumer health and health services)
- Defining a Go-to-market approach and documentation
- Customer definition / profiles
- Cascade of key communications to senior stakeholder meetings, weekly round ups
- Brief writing and copywriting skills
- Strong written and verbal communication skills

**Experience**
- Experience of working in a pressured environment, delivering against tight deadlines
- Experience of working within company and ethical rules and regulations
- Marketing / Communications planning experience, in particular ATL, PR and Social
- Media knowledge across paid, owned and earned media
- Brief writing and copywriting skills
- Creative mindset
- Organised with strong attention to detail

**Qualifications**
- GCSE (or equivalent) Maths and English Grade C or above
- Ability to use Excel at an intermediate level
- Degree Level - Marketing Preferable

**What we will offer you**
- **25 days annual leave increasing with service plus bank holidays.**:

- **Occupational Sick Pay**:

- **Brand new head office at The Springs, with discounts on leisure facilities close by.**:

- **Contributory pension**:

- **Blue Light Card**:

- **Employee discount site. Plus 25% discount on staff health and beauty purchases**:

- **Social events throughout the year**:

- **Free onsite parking and refreshments as well as a Cycle to work scheme**:

- **Employee Assistance Programme (includes Online Health and Wellbeing Resource)**

Key Words - Marketing, E-Script, Media channels, Communications, Planning, Social, Consumer health, Media, Media planner

IND1

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