Digital Marketing Executive
3 days ago
An exciting opportunity to work for a charity with responsibility for enhancing their digital media communications to ensure that information is communicated clearly and accurately across a range of digital media, increasing awareness of services, supportingthe generation of income, attracting new supporters, maintaining relationships with existing supporters and developing a sense of community.
**Digital Marketing Executive Benefits and Package**:
- 09:00 - 17:00 (Mon to Thurs) & 09:00 - 16:30 (Friday)
- Hybrid Working (3 Days on Site/2 Days at Home)
- 30 Days Annual Leave + Bank Holidays
- Group Personal Pension Plan (matched contributions up to 7.5%)
- Health Case Plan Scheme
- Employee Assistance Programme
- Staff Benefit Voucher Scheme
- Excellent Education & Development Opportunities
**Digital Marketing Executive Main Responsibilities**:
- Manage website content and functionality (including daily maintenance and publishing of pages), including microsites and associated sites.
- Incorporate video and photographic galleries into the website to ensure interaction.
- Working with the Marketing Lead, Marketing Executive and Income Generation (IG) team, plan, produce and publish online fundraising appeals in conjunction with offline direct mail campaigns.
- Ensure the website is optimised for search engines.
- Assist HR department with job vacancies, to ensure accurate content is on the website.
- Social media communication (including but not limited to Facebook, Twitter, LinkedIn, Pinterest, YouTube)
- Plan, produce and schedule social media content, including video production.
- Assist HR department with recruitment campaigns to generate awareness, interest and engagement.
- Google Adwords - manage our charity account, creating content and running campaigns.
- Internal communications such as internal communications strategy, in-house TV displays, in-house digital kiosks etc.
- Analyse web analytics and social media insights to monitor reach and engagement, produce a quarterly report and make recommendations for improvements.
**Digital Marketing Executive Skills and Attributes**:
- Educated to Degree level or equivalent experience or have relevant training or qualifications in Digital Marketing.
- Understanding of all aspects of digital marketing methodology and delivery
- Experience of delivering and managing awareness and social media campaigns
- Experience in website development/management (in Wordpress) and video production
- Excellent communicator, both written and verbal.
- Proactive, confident and creative.
- Commercially aware and able to think and deliver both strategically and tactically.
- Excellent organisational skills
- Able to build and develop positive relationships both internally and externally.
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