Marketing Team Leader

3 weeks ago


Milton Keynes, United Kingdom Coesia Full time

**About the Company**
Cerulean designs, manufactures, and maintains cutting-edge measurement equipment for use in fast-moving consumer goods industries such as tobacco, food, and cosmetics. Cerulean partners with companies that invest billions of dollars annually in novel new products and concepts. We work with technologies as diverse as x-ray, infrared, and microwave thermometry to deliver 98% of our products overseas to still-growing trillion-dollar industries. With cigarette-making speeds in the tens of thousands per minute, reduced-risk products with complex constructions, and now pouched products, Cerulean quality control is critical to our customers' immediate and long-term success. Beyond tobacco Cerulean supports testing in the food and healthcare industries. With 120 employees globally and headquarters in Milton Keynes, Cerulean invests significantly in our own new product development, developing both our people and products in tandem.

Cerulean is part of Coesia, a group of innovation-based industrial and packaging solutions companies operating globally, headquartered in Bologna, Italy.

Coesia has operating units in 36 countries, a turnover of 2,015 million euros in 2022, and over 8,000 employees.
**About the Role**
The Marketing Supervisor has the responsibility for ensuring that market communications concerning products and services, support Cerulean’s objectives, whilst aligning to Coesia’s brand guidelines. The Marketing Supervisor will provide tactical assistance to the sales functions to “reach out” to customers and effectively present the product, services, and brand propositions. The marketing team should communicate the product benefits, features, and capabilities and promote the business in both services, product offerings and market expertise, along with promoting the company as a positive employer.

**Main Activities & Responsibilities**
- Establishing a strong brand identity
- Developing and adapting a comprehensive marketing plan
- Producing and disseminating high-quality content to support products and brand
- Building brand awareness and effective communication with target audience
- Managing event-based marketing opportunities
- Managing website content and external messaging style
- Defining a competitive brand position
- Coordinating and managing Marketing and Sales team activities
- Maximizing exposure through social media channels
- Regularly updating the website and social media channels with relevant content
- Creating promotional materials like brochures, posters, and adverts
- Managing marketing communications team
- Communicating marketing plans to stakeholders
- Collaborating with regional sales management for localized content
- Organizing customer seminars, courses, and workshops
- Coordinating technical training sessions and multimedia presentations
- Editing and presenting of multimedia technical training offerings and marketing offerings (video, audio, image manipulation)

**What You Need To Be Successful**
- Great communication skills - being comfortable speaking to people in every department of the business
- Strong organisational skills
- Being able to multitask
- Proficient in InDesign, Premiere Pro & Photoshop
- Previous experience working in a Marketing role
- Experience running Social Media campaigns

**Our Offer**
- 25 days holiday plus public holidays, increasing with service
- Company pension, matched contribution up to 7.5%
- Health cash plan to contribute towards health care costs such as dentist, optician and prescriptions for employee and their dependents
- 4 x salary life insurance
- Income protection insurance for use in the event of a long-term illness
- Staff discounts scheme with discounts and cashback offers at many retailers including some supermarkets
- Free tea and coffee
- Social club
- Electric car charging on site
- Potential for flexible working patterns

**Join the Team**

External agencies are kindly requested not to contact the company regarding this position.
- Coesia is an equal-opportunity employer and embraces diversity and inclusion._

Job Reference: CGS11463


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