Website, Social Media

5 months ago

Dundee, United Kingdom The Speech Language Communication Company (SLCo) Full time

Are you passionate about making a positive impact on the world for children and young people who have difficulties with speech, language and communication? Do you have a flair for social media and website management? If so, we have an exciting opportunity for you to join our dynamic charity team.

SLCo is seeking a dynamic and ambitious Web, Social Media and Marketing Assistant responsible for maintaining our website content, providing input and implementing the SLCO’s social media strategy, developing brand awareness, generating content and promoting campaigns/ events to deliver impactful social and PR value. You will work closely with the small head office team and link with satellite staff supporting SLCo’s programmes across Scotland. You will also be responsible for identifying and engaging with new ambassadors and actively promote our work.

**Key Responsibilities**

**Communications**:

- Develop strategic communications planning for promotion of SLCo’s work.
- Develop strategy to increase engagement online, including with fundraising campaigns.
- Improve web communication, including on the website, to optimise for SEO and keyword searching.
- Generate interaction and engagement opportunities through building an intelligent interface with our target audiences.
- Create advertising and promotional campaigns for target audiences via online and social media platforms.
- Assist with promotion and development of the SLCo brand online in line with our Marketing Strategy.
- Research and draft communications for all digital communication streams
- Managing content calendars.
- Ensure social media tools are kept up to date.
- Develop a Blogger/ Ambassador outreach programme helping identify active ambassadors.

**Social Media Management**:

- Create, curate, and schedule compelling content across various social media platforms, including but not limited to Facebook, Twitter, Instagram, YouTube.
- Monitor social media channels, respond to inquiries, comments, and messages promptly, and engage with followers to nurture a supportive community.
- Implement social media strategies to increase our reach, followers, and engagement.

**Website Maintenance**:

- Update and maintain the charity's website with fresh and relevant content, including blog posts, success stories, events, and donation campaigns.
- Collaborate with other team members to ensure website content is accurate, up-to-date, and aligns with the organization's mission and goals.
- Perform basic website design and layout adjustments to improve user experience.
- Edit and optimise multimedia content to suit various platforms.

**4. Analytics and Reporting**:

- Monitor and analyse the performance of social media posts and website content using analytics tools.
- Prepare regular reports on key performance metrics and use data insights to improve content strategies and engagement.
- Graphic Design and Multimedia:

- In line with brand guidelines, design visually appealing graphics, banners, and videos to support social media campaigns, website content and marketing.

**Person specification**:
**About you**
- Passion for the charity's mission and a desire to contribute to positive social change.
- Understanding of children’s rights, equality and UK values and practice.
- Previous experience working with non-profit organisations or charitable causes is desirable.
- Highly organised, detail-oriented, and able to meet deadlines effectively.
- Creative, collaborative and positive, with a can-do mindset and flexible approach
- Happy to work in a very small but dynamic charity environment and keen to create challenging targets.

**Key Skills and Requirements**:
A key role within a small management team, it requires a self-starter who works collaboratively with a positive approach and a combination of skills:

- Proven experience in social media management and website administration.
- Qualifications and/or experience in Marketing, Communications, Business or similar.
- Experience managing social media campaigns for brands or non-profits.
- Excellent organisation and project management skills.
- Working knowledge of Wix, Mailchimp newsletter creation, and SEO optimisation.
- Proficiency in using social media platforms and website content management systems.
- Strong creative and visual sense, with basic graphic design and multimedia editing skills.
- Excellent written communication skills and the ability to adapt content for different audiences.
- Understanding of analytics tools and ability to draw insights to enhance online performance.
- In-depth knowledge and understanding of social media platforms and their respective participants and how they can be deployed for different objectives.
- Experience locating and engaging ambassadors/advocates.
- On the pulse with popular social networks
- Demonstrated ability to develop on-brand messaging that best represents our tone of voice online.
- Experience of social listening tools
- Creative, collaborative and

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