Digital Marketing Specialist

4 weeks ago


Dundee, Dundee City, United Kingdom Hutchison Technologies Ltd. Full time
Job Description

We are seeking a highly skilled Digital Marketing Executive to join our team at Hutchison Technologies Ltd. The successful candidate will be responsible for establishing and enhancing our digital brand credibility and awareness, driving brand growth and lead generation through innovative strategies and compelling content.

The ideal candidate will have a minimum of 2 years of experience in B2B digital marketing, with expertise in social media management, SEO, Google Ads, and content creation. They will be proficient in Adobe Creative Suite, Google Analytics, Meta Ads, and have strong copywriting abilities.

The Digital Marketing Executive will be responsible for executing the marketing strategy and digital campaigns across all relevant channels, including website traffic optimisation, email marketing, social media management, Google Ads, SEO, content marketing, and event support.

The successful candidate will be a creative and innovative thinker with a quick learning ability, and a passion for developing and executing effective marketing strategies. They will have a solid understanding of digital marketing best practices and trends, with the ability to analyse data and adapt strategies for optimal results.

We offer a collaborative and agile working environment with high levels of autonomy, group life insurance, and a defined contribution company pension scheme.

Main Responsibilities:

  • Increase audience size, engagement and content distribution to promote lead generation, through impactful management of social media platforms across our brands.
  • Increase brand awareness through the targeted management of activities within the approved budgets.
  • Increase website traffic through active website management including updates, email campaigns, and other digitally themed marketing activities.
  • Contribute to and deliver the marketing strategy for digital activities that support departmental objectives and aims to increase company revenue.
  • Content creation to increase the company's products' search rankings through case studies, blogs, and thought leadership articles, as well as to develop content for our social channels, website and printed materials for events.
  • Create and produce digital content, including video and photography, to enhance brand presence across various platforms, such as social media, the company website, and promotional materials.
  • Organise and participate in both in-person and online events.
  • Maintain clear lines of communication with internal sales, projects, and tech development departments to identify exciting new projects that we can maximise for our marketing activities.
  • Carry out weekly and monthly social reporting and analysis, using these to support a continuous improvement in the quality and performance of our digital activities.

Requirements:

  • Minimum of 2 years in B2B digital marketing, with proven expertise in social media management, SEO, Google Ads, and content creation.
  • Proficiency in Adobe Creative Suite, Google Analytics, Meta Ads, and strong copywriting abilities.
  • A creative and innovative mindset with a quick learning ability, and a passion for developing and executing effective marketing strategies.
  • A solid understanding of digital marketing best practices and trends, with the ability to analyse data and adapt strategies for optimal results.

Advantageous:

  • Advantageous skills include graphic design, photography, videography, and audio production.
  • Recognised digital marketing academic background.
  • Digital marketing agency experience.
  • Eagerness to learn and build a career in marketing.


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