B2b Digital Marketing Specialist

2 weeks ago


Reading, United Kingdom Three Full time

Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.

At Three we have a hybrid working arrangement in place as standard for office based employees, where employees work from a mix of office based location and working from their home in the UK to carry on their role.

Excluding retail, core hours at Three are between 10:00 and 16:00, with operating hours between 08:00 & 18:30. This allows employees to have a start time between 08:00 and 10:00 and finish time between 16:00 and 18:30.

**What you’ll be doing**
- **Market Analysis**: Conducting thorough market research to identify potential B2B customer segments, understanding their needs, pain points, and preferences, and using data-driven insights to inform marketing strategies.
- **Strategic Plannin**g: Developing innovative marketing plans that align with Three Business’ growth objectives and capitalise on emerging market trends to maximise customer acquisition opportunities.
- **Lead Generation**:Collaborating with cross-functional teams, especially the sales team, to generate high-quality leads through various channels, such as digital marketing, content marketing, events, and partnerships.
- **Campaign Execution**: Overseeing the execution of targeted marketing campaigns, ensuring they are effectively communicated and resonate with the identified B2B customer segments, driving engagement and conversions using marketing automation tools.
- **Performance Measurement**:Analysing and tracking the performance of marketing initiatives, using key performance indicators (KPIs) to evaluate the success of campaigns, and making data-driven adjustments to optimise results and ensure continuous improvement.



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