Senior Marketing Coordinator

2 weeks ago

Reading Berkshire, United Kingdom Mastek Full time
Job Description

Job Summary

As a UKI & Europe B2B Marketing Coordinator at Mastek, you will play a pivotal role in driving the company's marketing initiatives targeted at pipeline influence for our sales teams. As a self-starter working in the marketing team, you will contribute to developing and executing strategies to generate leads, nurture client relationships and increase brand awareness within our target audience across the UK and European regions. This position offers an excellent opportunity for professional growth and development in a fast-paced environment.

Key Responsibilities:

1. B2B Marketing Strategy: Collaborate with the marketing team to develop and implement comprehensive B2B marketing & channel strategies aligned with the company's objectives and target audience

Lead Generation: Utilise various channels, including digital marketing, content marketing, and targeted advertising, to generate high-quality leads from B2B clients

Content Development: Assist in creating compelling and relevant content tailored to B2B audiences, including whitepapers, case studies, blog posts, and presentations, working with our internal subject matter experts

Digital Marketing: Support the execution of digital marketing campaigns aimed at engaging B2B clients through channels such as email marketing, social media marketing, SEO and online advertising

Market Research: Conduct market research to identify trends, opportunities and challenges within the B2B IT Services and SaaS sector, providing valuable insights to inform marketing strategies

Client Relationship Management: Assist in building and maintaining strong relationships with B2B clients through effective communication, follow-up and personalised engagement strategies

Campaign Performance Analysis: Monitor and analyse the performance of B2B marketing campaigns, tracking key metrics and KPIs to measure effectiveness and identify areas for optimisation

Collaboration: Work closely with cross-functional teams, including sales, pre-sales, delivery, our support agencies and our central Marketing team to ensure alignment of marketing efforts with business objectives and customer needs

Event Support: Assist in the planning, coordination and execution of marketing events and campaigns throughout UK and Europe, including trade shows, conferences, webinars and customer & prospect engagements.

Marketing administrative tasks: Be the main point of contact for Marketing coordination and administration tasks within the region and at events. Maintain a catalogue of Marketing merchandise and branding collateral both physical and digital.

Own Marketing related ordering & partner/supply chain management, maintain the Marketing tasks diary with various Marketing agencies (content, design, PR etc) and work with our offshore teams

Qualifications and Requirements:

· Bachelor's degree in Marketing, Business, or a related field

· 2+ years of prior experience in marketing and/or event management, placements and work experience during study will be considered

· Excellent written and verbal communication skills. French and German proficiency is a plus but not essential

· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

· Familiarity with marketing automation tools (e.g. HubSpot, Asana) and CRM systems (e.g. MS Dynamics) is a bonus

· Ability to thrive both independently and collaboratively in a fast-paced environment

· Strong attention to detail and adeptness at managing multiple projects concurrently

· Analytical mindset with robust problem-solving capabilities

· A team-oriented individual keen on learning and contributing to the success of the marketing team

· Enthusiasm and a can-do attitude to support the needs of the business

· A keen interest in the IT Services and SaaS sector and preference for B2B Marketing

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