Head of Digital Marketing

2 days ago

Manchester, United Kingdom Fieldfisher Full time

**The Vacancy**

The Business Development & Marketing Department leads on all aspects of business development, marketing, communications and brand development at Fieldfisher. The team focuses on revenue generation and reputation enhancement. We are commercially-minded, proactiveand creative with a sense of humour. We are a growing team, looking for skilled colleagues to work with us to shape our approach and help us achieve even greater success. We have an exciting opportunity for an experienced and talented Head of Digital to joinFieldfisher's Business Development and Marketing Team.

**What can you expect?**

Reporting to Head of Marketing, the Head of Digital will build and lead a team of Digital Marketing professionals based in the firm's thriving Manchester office. The role is central to the development of Fieldfisher's business development and marketing strategy.An individual joining the team will have an opportunity to provide vision and leadership for the strategic development of Fieldfisher's digital marketing landscape, ensuring the delivery of a stimulating and innovative digital experience to all of the firm'sprospect and stakeholder audiences.

As an expert in their field, Head of Digital will lead the enhancement of the firm’s digital channels through continuous development of Fieldfisher's digital presence, including user experience (UX), content, content strategy, SEO and mobile.

They will oversee the development of core content and social strategies to increase engagement and provide strategic direction and leadership to the website team, honing primary web product developments to ensure engagement with key audiences and drive thebrand through all communications and channels. Responsibilities include the following:

- Develop an overall digital marketing strategy for the firm and see through campaign implementation
- Build, lead, and manage a team of Digital Marketing professionals
- Manage and work closely with the firm's chosen digital agency on the CMS system upgrade and implementation of website enhancements as part of the upgrade
- Build and execute key word and SEO strategies across multiple Fieldfisher brands
- Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
- Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge
- Communicate on a regular basis with all relevant stakeholders including Business Development & Marketing teams and IT department to ensure all digital efforts are fully synced up
- Plan and manage budget across all digital channels and platforms
- Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
- Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices

**A bit about you**
- Degree in Marketing or equivalent
- At least 8 years of experience in digital marketing
- Experience in recruiting, developing, and managing a team of digital marketers and/or supervisory role
- Experience working with digital agencies
- In-depth knowledge and experience using various digital marketing platforms and tools
- Proven track record of effective budget planning and management
- Experience executing SEO strategies, interpreting analytics reports and producing actionable insights
- Experience working with and building consensus across cross-departmental teams
- Experience of Google Analytics (GA), Adobe Analytics and/or other analytics platforms to deliver actionable content engagement and marketing insights
- Proven results in effective campaign management and implementation leading to achieving set target objectives

**Systems**
- Advance experience in CMS systems, particularly Kentico and WordPress (essential)
- Advanced knowledge of Google Analytics and Webmaster tasks (essential)
- Advanced knowledge of SEO monitoring tools (SemRush, Ah Refs, SE Ranking etc) (essential)
- Understanding of Esoeruebce at HTML, CSS, Javascript
- Proficient use of social media platforms including Twitter, LinkedIn, YouTube, Vimeo, Hootsuite, Facebook
- Familiarity with Adobe Creative suite: Specifically Photoshop

**What can we offer you?**

Our people are at the core of what we do. Fieldfisher's benefits package is designed to enable all colleagues to thrive in an inclusive and supportive environment. These benefits range from private health insurance, life assurance & income protection, flexi-gymdiscounts, season ticket loans, bike-to-work loans and much more.

Fieldfisher Manchester is based in one of the city's most vibrant destinations. We are based in the ultra-modern No.1 Spinningfields, a thriving hub for work, rest and recreation. We are based on the 17th floor, so if you're inspired by fantastic skylineviews and a bright, contemporary workspace then we will not disappoint. And yes, we are all aboard the hybrid working bandwagon - our working pattern of hot-desking and flexibility, supported by a friendly concierge team, is our new normal. If you are stillnot convinced then the complimentary muffins, fresh fruit, and drinks & nibbles to kick off the weekend might help. For the active crowd, there is secure bike storage, and shower facilities.

We have also nailed the collaborative and fun side of things. Our team of 17 partners and 120 other fee earners and business support colleagues know how to enjoy themselves. Summer and Christmas parties, along with our Ministry of Fun (quiz nights, cakesales, sports teams, group activities etc), help team members to get to know each other and work together better. Check out our social media accounts to see for yourself

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