Employer Brand Lead

1 month ago

Whitley Bay, United Kingdom Jaguar Land Rover Full time

REQ ID: 114565
JOB TITLE: Employer Brand Lead
SALARY: Competitive
POSTING END DATE: 9th April 2023
LOCATION: Whitley

Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.

**What to expect**

**Key Accountabilities** and **Responsibilities**
- You’ll create strategic recruitment marketing campaigns for our priority hiring areas, project managing them from start to finish, ensuring they are inclusive and have diverse representation.
- Liaising with relevant business areas, our RPO (outsourced recruitment provider) and recruitment marketing agency, you’ll ensure we have an integrated campaign plan that could include programmatic digital, PPC, social, website development, video, blogs, referral campaigns, webinars, job board advertising and other employer brand activity.
- Collaborating with the wider Talent Acquisition Team and working alongside the Employer Brand Social Media Lead, you’ll develop materials and communications to bring our people campaigns to life both internally and externally. This may include project managing external photo/video shoots, Diversity and Inclusion campaigns, Early Careers and other talent related activities. supporting the Jaguar Land Rover employer brand story.
- Building relationships with our recruitment marketing agencies, RPO and corporate communications teams, you’ll collaborate to optimise resources, manage reputation, identify key players and co-ordinate actions to ensure the Jaguar Land Rover brand is represented consistently across all channels.
- Tracking and analysing data to measure campaign success and return on investment, you’ll use the results to ensure we continuously innovate and optimise our recruitment marketing strategies.
- You’ll monitor our employee voice externally via Glassdoor and Indeed, responding to comments as required and creating monthly reports.
- Undertake any other work/projects within the Talent Acquisition Team as requested by your line manager in connection with your role.

**What you’ll need**
- Knowledge and understanding of employer brand and recruitment marketing gained in-house or within a recruitment marketing agency background.
- Experience of developing and executing multi-channel recruitment marketing/employer brand or marketing campaigns is essential - including social media, digital advertising, video, programmatic, on/offline events.
- Innovative and a creative thinker, you’ll enjoy working with our ad agency partners and internal communications teams developing new recruitment marketing solutions in a highly competitive market.
- Strong project and budget management skills mean you’ll be able to manage multiple projects, simultaneously, creating and maintaining project plans to meet often challenging deadlines whilst holding a range of key stakeholders to account.
- A confident communicator and experienced content writer, you’ll have a strong attention to detail and be comfortable presenting campaign strategies and results to senior stakeholders.
- Data-driven and analytical, you’ll be able to produce campaign reports unveiling meaningful insights, including ROI and recommending action points.
- A team player able to able to build relationships and collaborate with a diverse range of stakeholders.
- An understanding of the importance of brand governance is essential as you will play a key role in acting as a brand gatekeeper.
- Performance orientated, goal-driven and with a proactive and flexible approach to work.

**SO WHY US?**

Bring all this to the home of premium innovation, and you’ll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan and performance related bonus scheme. All this and more makes Jaguar Land Rover the perfect place to continue your journey.

This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At Jaguar Land Rover, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage.

Jaguar Land Rover is committed to equal opportunity for all.

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