Events Marketing Manager
3 weeks ago
Due to their continued growth, this forward thinking and progressive financial services organisation has a fantastic opportunity for an experienced Events Marketing Manager.
Reporting to the Head of Marketing, you will take ownership of marketing the entire events portfolio, from setting the strategy, creating the marketing plans, and delivering them with the support of a Marketing Executive.
The role is well suited to a results-driven events marketer looking to take responsibility at a strategic level, and offers great potential for career development as the events grow.
**Key Responsibilities**
- Creating, managing and implementing yearly event marketing and communications plans
- Management reporting and analysis - using this analysis to drive strategic decisions both annually and in-campaign
- Management of the Marketing Executive
- KPI tracking - analytics and reporting / tracking and analysis - in campaign and post event to drive strategic decisions
- Working alongside the Content Marketer to drive strategies for lead generation
- Industry profiling and data gap analysis - creating data research plans with an emphasis on lead generation for sponsorship, delegate and membership sales
- Leading event team meetings
- Building relationships with media partners - both for events and for the association
- Managing relationships with event sponsors and ensuring contract fulfilment
- Liaising with external agencies - PR, designers, data researchers
- CRM management
- Website management
**Person Profile**
- Degree in Marketing, CIM qualifications or similar (preferable)
- Proven work experience as an events marketer (minimum 2 years)
- Proficient in MS Office, WordPress and CRM software (ideally Hubspot)
- Expertise in social media platforms - primarily LinkedIn & Twitter
- Knowledge of Google Analytics, (Google Adwords, Tag Manager and UTM preferable)
- Project management skills and ability to use one's own initiative and to prioritise tasks
- Strong interpersonal skills and ability to develop relationships with payments experts
- Proficient in English with strong communications and writing skills
**Benefits & Rewards**
- £40-50K per annum
- Flexibility of working in office / remotely
- 25 days annual leave per year (increasing annually with tenure, plus day off for birthday)
- Private pension scheme
- Two days paid leave per year for volunteering
- Training and personal development budget per year
- Referral scheme for new employees
- Social & team gatherings and outings
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