Senior Retention Marketing Executive

4 weeks ago


London, United Kingdom The Economist Group LTD Full time

Introduction:
We are recruiting for a Senior Retention Marketing Executive/ Retention Marketing Manager depending on skills and experience to join
_The Economist_. This exciting role will be responsible for executing renewal and win back campaigns, from planning and producing copy and creative, to testing, optimising and measuring performance across multichannel marketing campaigns.

Accountabilities:

- Regularly analyse retention KPIs and campaign data, reporting on campaign performance and propose recommendations for optimisation and growth, sharing this learning with the wider team
- Work closely with the Head of Customer Retention to identify optimisation opportunities to improve retention across all channels to feed into the testing roadmap
- Work closely with the data insights team to identify appropriate customer segments and performance measuring metrics are in place for test-and-learn campaigns
- Work in partnership with Editorial and content leads from the wider circulation team to identify, package and surface the most compelling editorial content for renewals and win back marketing campaigns
- Work with regional mailing houses and telemarketing partner to maintain and update renewal and win back marketing assets and scripts
- Work closely with the Customer Operations team to ensure all renewal and win back offers are set up correctly
- Work with suppliers (eg. social media agency, telemarketing partner, creative agencies, mailing house etc) to ensure best practice is followed and processes are continually improved
- Line management of one Retention Marketing Executive (if manager level role)

Experience, skills and professional attributes:

- Previous experience in a customer retention or direct marketing position, in a subscriptions/membership setting would be ideal but not required
- Experience planning and executing multi-channel marketing campaigns, optimising based on learnings and reporting the outcomes to stakeholders
- Target driven, numerate and with a natural curiosity to understand the levers of success and how we can deliver a step change in our retention performance
- Project management, communication and collaboration skills; comfortable working with various teams across the business to get desired outcomes
- An understanding of test and learn best practice to deliver improvements to customer communications
- Confident self-starter, able to manage workload and juggle multiple priorities effectively. Flexible and happy with change.
- Keen to develop - to learn quickly, step outside their comfort zone and actively seeks feedback.



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