Marketing Executive/Senior Executive

2 weeks ago

London, United Kingdom The Black Farmer Full time

Marketing Executive

Location: London, United Kingdom (Hybrid with travel to Brixton store)

We are The Black Farmer, a brand renowned for its innovation and unconventional approach to food retail. With our roots in producing delicious, flavourful gluten-free food products, our journey started 20 years ago. Today, we offer a range of products including sausages, burgers, meatballs, bacon, chicken, eggs, and cheese, sold in supermarkets and through our online farm shop. Our first bricks-and-mortar shop in Brixton, south London, has earned the buzz of being "the black Selfridges". Bringing an upmarket tranquillity and the vibe of the countryside to the city, we are on a mission to revolutionise urban retail nationwide. As a Marketing Executive, you will be integral to managing and enhancing our eCommerce and physical store presence. This hybrid role includes regular visits to our Brixton store and requires someone with a passion for creating dynamic marketing strategies and handling daily operations on both our own platform and third-party platforms. You will also be responsible for managing a number of brands under The Black Farmer umbrella, ensuring a cohesive and effective marketing strategy across all channels.

Develop and execute innovative marketing strategies that align with our brand vision and expand our market presence across all brands under The Black Farmer umbrella.
Design and implement campaigns that effectively engage customers and boost sales across all channels, including email marketing initiatives.
Collaborate with external partners and influencers to maximize brand reach and impact.
Plan and execute targeted email marketing campaigns, using platforms like Klaviyo or Mailchimp, to enhance customer engagement and retention.
Continuously update and optimize existing listings for key SKUs based on insights from performance reports.
Launch all new products on Amazon and other relevant marketplaces in line with the brand strategy.
Upload A+ content for all channels and own the A+ content strategy, templates, design, and execution.
Troubleshoot and resolve listing and account issues following best practices and Amazon guidelines.
Maintain a strong brand image that resonates with our diverse customer base across multiple brands.

Proven experience in eCommerce and digital marketing, with a strong background in managing third-party platforms such as Amazon, TikTok Shop, Etsy, and Not on the High Street.
Demonstrated expertise in email marketing, preferably with experience using Klaviyo or Mailchimp.
Creativity and innovation in developing marketing strategies and campaigns across multiple brands.
Excellent project management skills, with the ability to manage multiple tasks simultaneously.
Strong analytical abilities to interpret market data and adjust strategies accordingly.
A commitment to driving growth and a passion for the food industry.

Flexible working conditions with a combination of remote work and in-store presence.
Opportunities for professional development and career advancement.

Join us in our mission to bring countryside charm to urban retail and be part of our exciting growth journey.

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