Head of CRM and Marketing Nurture

2 weeks ago


Newcastle upon Tyne, United Kingdom Cambridge Education Group Full time

**Who are we looking for?**

**CEG Digital **is seeking a new **Head of CRM & Marketing Nurture** professional to design and oversee the execution of CEG Digital's CRM engagement programmes to boost student enrolments. This includes developing targeted CRM campaign strategies, onboarding new technology and optimising data-strategy to enhance the effectiveness of this channel.

You will have data-led creativity and test-and-learn approach as key capabilities. You will have a solid background in B2C marketing, a passion for marketing automation, and be driven by data metrics to make informed decisions.

This is a strategic position that has both impact and visibility within the Sales and Marketing team and across our organisation. You will work with a wide range of team members from individual contributors to senior management.

This is a managerial role in an exciting and dynamic global organisation focused on transforming its digital capabilities over the next few years.

**Key Person specification**:
**Education**
- BA/BS or equivalent working experience in Marketing or Digital Marketing.

**Experience and Skills**
- Extensive knowledge and experience of traditional and digital marketing.
- 5+ years of Database Marketing experience including creating marketing lists, creating waterfalls & audit reports.
- Experience reading business requirements documents and translating defined requirements into detailed, field specific data pulls and execute code for list execution.
- Experience includes campaign execution process, data and tools, including design of experiment (A/B testing) construction, measurement and tracking.
- Strong analytical skills
- Ability to manage multiple projects
- An understanding of consumer psychology and behaviour

**What does Cambridge Education Group do?**

We offer a wide range of options across our portfolio of global centres, each with its own unique features and qualities, enabling us to meet our students' demands as required.

Whether students choose to study at one of our centres with **ONCAMPUS** or **Castel** or complete an online programme through **CEG Digital** or **iheed**, Cambridge Education Group promises to help students Achieve More with expert tutors, innovative high-quality content, premium facilities, and the personal service our students deserve. Our students are central to everything that we do.

**Why you will love working here?**

Working in our CEG Digital team, you will have the opportunity to work with a team who have a shared focus of collaborating and improve the lives of learners around the world. You will have the best of both worlds, the opportunity to grow personally whilst helping students develop. The post-holder will work closely with team members at our partner institutions, including academic teams.

Join a respected, global education organisation that provides a friendly and supportive work environment to its diverse range of colleagues. Cambridge Education Group’s flexible and fast-paced experts help learners around the world to Achieve More.

**What does CEG Digital do?**

Working closely with our partner universities, CEG Digital helps create, market and deliver part-time online and blended University programmes to students around the world. We use cutting-edge technology, sector-leading pedagogy, and first-class student support to provide an outstanding educational experience. CEG Digital is part of Cambridge Education Group a global company with its headquarters in Cambridge, UK.

**Benefits**:

- Private Medical Insurance
- Life Assurance cover
- Competitive salary
- Perkbox (includes hundreds of discounts)
- Salary sacrifice Car Leasing Scheme from Tusker
- Salary sacrifice Cycle to Work scheme
- Salary sacrifice Technology Purchasing Scheme
- Employee Assistance Program (EAP) - giving caring and compassionate support to all staff, as well as dedicated
- Mental Health & Wellness Champions
- Discounted rates on Master’s degrees with CEG Digital
- Partner Universities (25% off)
- Social committee - who organise social events across the Company

**Pension** - Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.

**Holiday **- Enhanced holiday of 25 days plus U.K bank Holidays.

**Job details**:
Job reference
- DIGRQ000367

Date posted
- 15/06/2023

Application closing date
- 29/06/2023

Location
- Cambridge or Newcastle (UK)

Salary
- £50,000 - £60,000, dependent on experience

Contractual hours
- 37.5

Basis
- Full time

Job category/type
- Full Time, Permanent

CEG Digital - Head of CRM & Marketing Nurture - JD Jun 2023.pdf



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