Senior Brand Marketing Executive

4 months ago

Hatfield, United Kingdom Ocado Retail Full time

We’re an exceptional and mighty bunch of colleagues who are inspired by our three awesome values**:Always be curious**, **Bring your best self** and **Challenge what's possible**. We’re growing fast, and we’re looking for like-minded people to join us for the next step of **this.**

**About the Team**

Each individual in our team has their own distinct responsibility and we all have a large degree of autonomy, which makes working here so great. We scope up commercially viable projects, create marketing and testing plans, brief creatives, measure KPIs,track performance and learn. Our work is constantly developing, fast paced, and driven by customer understanding and data.

**The Role/Profile**

To support projects that amplify the Ocado brand through evocative and engaging above-the-line advertising and marketing campaigns that provide a clear and strong motivation for people to shop with us.
- **Key Responsibilities**
- End-to-end support of multiple concurrent and exciting brand campaigns (including above-the-line advertising campaigns and brand partnerships), establishing and building relationships across the Retail team, wider Ocado business and with third parties to ensure successful project outcomes.
- Collaborate with our creative advertising agency to produce and deliver creative assets for above-the line-campaigns (including TV commercials, radio/audio commercials, print adverts and digital ads)
- Drive 360 through-the-line advertising campaigns: working with our in-house creative studio to ensure above the line advertising campaigns are taken seamlessly through the line and executed across all below the line marcomms channels (CRM, social, PR, digital, print magazine and onsite).
- Develop proposals for campaigns, accounting for cost and effort of available marketing channels.
- Lead the development of project deliverables ensuring that all milestones are met to a high standard.
- Ensure effective collaboration with Trade, Buying, Creative, Content, Performance Marketing, Merchandising and Insight teams.
- Interpret and manipulate analysis supplied by the Insight team to deliver cost-effective improvements to customer initiatives.
- Regularly report on and present campaign performance, project statuses and prioritisation.
- Collect information and conduct research as required to form ideas and get feedback from customers around marketing initiatives.
- Prepare creative briefs for producing assets needed for marketing initiatives.

**Key skills**
- Customer centric
- Experience working with external agencies.
- Capable of relationship management with key stakeholders, both internally and externally.
- Commercially astute
- Experience in managing and delivering 360, multi-channel projects
- Very strong project management skills: managing multiple stakeholders and managing a range of deliverables across multiple marketing channels
- Highly organised, flexible and proactive across a diverse range of activities
- Focused on quality, accuracy and meticulous attention to detail
- Comfortable working on multiple projects and to numerous deadlines
- Dynamic approach: able to flex schedule according to changing priorities
- Solution-orientated
- Analytically minded and able to work with data
- Inquisitive about customer motivations and human behaviour
- Passionate about food, cooking, and small suppliers (as we champion our exclusive small suppliers)
- Up to date with emerging trends, particularly within food and the environment/sustainability
- Proactive and initiative-taking
- Can show excellent creative and innovative thinking

**What We Offer You**

At Ocado, we value our employees and offer flexible/hybrid working, as well as being rewarded for your contribution through our fantastic benefits.
- Annual bonus scheme - maximum opportunity dependent on role
- 20% Marks and Spencer discount
- 26 Days Annual Leave plus bank holidays
- Company-paid private medical insurance for colleagues with opportunity to add partner/children at corporate rates and Digital GP service
- Up to 7% matched pension contributions (e.g. 7% from you, 7% from us)
- 50% income protection
- 4x salary life insurance
- Flexible benefits including dental insurance and Cycle to Work
- Tax-efficient electric vehicle leasing scheme
- Access to a retail discount platform, providing discounts and cashback
- Free onsite parking and free shuttle service from Hatfield station
- Regular socials, including Town Halls and Mixers & our ORL Summer Party
- Onsite canteen and coffee cart, as well as small kitchens (with unlimited refreshments and fresh fruit available every day) and vending machines on each floor.
- As part of our inclusive nature, help make change within the business and join any of our Networks

**Travel to Apollo**

We have free onsite parking at Apollo Court, as well as a free shuttle bus service that runs frequently from Hatfield Station - just remember to tell the driver ‘Apollo Court’ as the shuttle also drops at Ocad

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