Senior Partner Marketing Associate, Google Europe

3 weeks ago

London, United Kingdom Kin + Carta Europe Full time

Want to help build a world that works better for everyone? Kin + Carta is a global digital transformation consultancy that makes a difference to the billions who now work, play, shop, communicate and share online.

Join a global team of curious and diverse minds in connecting people, data and technology to produce amazing experiences for some of the world's most influential companies. Become a maker, builder or creator as we explore the possibilities of sustainable digital technology, helping clients to rapidly innovate, modernise their systems, enable their teams, and optimise for continued growth.

We focus on tech but we're a proudly inclusive business with trust and human connection at its heart. People, the planet, and profit matter equally to us which is why we're a certified B Corporation in the United States and Europe.

**The role in a nutshell**:
We are looking for a Senior Partner Marketing Associate, Google Europe to join our growing team.

At Kin + Carta, we've got opportunities to offer you — for growth, for leadership, for big, world-changing impact and for, dare we say it, fun. We are a global workforce that is committed to building a world that works better for everyone. And that starts with our Kin.

**What you can expect**:

- **Lead out plans for Google & Kin + Carta joint marketing in Europe (primarily UK)**:While learning to become the European business' bonafide Google marketing advisor and champion, this role will be the driving force behind Kin + Carta's Europe Google marketing plan and execution. This role's main goals will be to build Google marketing influenced pipeline, drive brand affinity to and with Google, and grow Google relationships.
- Become part of a rockstar team with the internal Kin + Carta Google platform team, and the Google org's sales and marketing teams.
- Build, execute and constantly improve a to-buyer and to-partner always-on communications plan.
- Maintain strong relationships with the marketers staffed to Kin + Carta within the partner organisation. Find, build and nurture other beneficial marketing relationships.
- Building off the global partner marketing strategy, map and champion a Europe specific partner marketing plan and approach, keeping the Google EU team aligned and actively executing on quarterly plans.
- Manage and maximise the EU Google partner marketing budget and spend plan.
- Find new and innovative ways to market to the partner and drive the partner pipeline through demand generation.
- Become an expert in the partner's business, products, language, organisation and planning cycles.
- **Global partner programs and activities support**:Support the global initiatives set out by the Head of Partner Marketing** **by owning the planning, execution and measurement of partner-wide programs, and global demand generation tactics and events.
- **Partner content lead**:create partner focused content that aligns to and supports our marketing content strategy
- Developing in-depth knowledge of our buyers, personas, verticals, and capabilities to create effective and targeted content
- Working with strategic partners in evolving and strengthening core brand messaging
- Supporting the creation of various co-branded content pieces such as blogs, webinars, discussion guides, newsletters, customer case studies, press releases, and podcasts
- Supporting with quarterly partner marketing plans for all strategic partners
- **Partner campaign planner**: Organising and executing joint partner marketing campaigns focused on the EU market.
- Plan multitouch, short and long term demand generation campaigns with a mix of new and traditional marketing tactics to drive full funnel demand generation.
- Supporting the Head of Partner Marketing with analysis of all content, joint marketing campaigns, social outreach, and more
- Working directly with the sales and business development teams to support sales enablement efforts
- Aiding in the video content development
- Supporting weekly partner marketing calls to discuss joint marketing initiatives
- **Partner event planner**:Working in collaboration with EU's demand generation marketeers to manage and coordinate Kin + Carta hosted events as well as partner sponsored events
- Working internally and externally in strategy development
- Working with strategic partners to support in planning, execution, retrospectives and post event follow-ups
- Preparing co-branded promotional materials
- Working with partner managers to build presentations

**The type of person we'd love to meet**:
**Required**
- 3 years of experience in marketing for a technology company
- 2 years of experience working with and building relationships with technology partners (bonus for work with cloud partners)
- 1 year planning B2B events
- Comfort working with a global team of multiple stakeholders and the ability to work around and through ambiguity to get the job done
- Strong project management skills - experience seeing a project from ideation throu

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