Digital Marketing Specialist

4 months ago

Edinburgh, United Kingdom 2i Limited Full time

Job title: Digital Marketing Specialist

Location: Edinburgh (Hybrid)

Role type: Permanent

Hours: 35 hours per week

**Who are 2i?**

We are a leading software testing and quality assurance consultancy. Since our inception in 2005, we have matured into a thought-leading business that can, and does, support organisations of any sector or size. We have over 200 colleagues across the UK, we work hybrid and have offices across Edinburgh (our Head Office), Glasgow, the Midlands and London.

We provide a combination of high-level consultancy services that identify software delivery risks for clients across different sectors and sizes. We implement the processes, tools and skills to deliver projects that focus on providing the client with certainty of delivery.

***
**Why this role?**

With our recent rebranding efforts, we are committed to modernising our brand and content to stay ahead in today's rapidly evolving digital landscape.

We are looking for a passionate individual who can help us progress our brand forward, promoting our vision and values while bringing fresh, innovative ideas to the table. You will have the opportunity to collaborate with multiple areas across the business, providing a great opportunity to understand the business as a whole, which in turn can create excellent career growth prospects.

This role is perfect for someone early in their career, eager to take the next step, or for those seeking a new challenge and the chance to make a tangible impact. If you're ready to unleash your creativity and contribute to the growth and success of our brand, we want to hear from you

**Your Responsibilities**
- Collaborate with Team2i to uncover compelling narratives and stories that align with our brand objectives.
- Develop and implement templates for story collection, transforming completed templates into engaging prose to captivate our audience. Disseminate stories effectively across various platforms (social media, SEO, PR) with persuasive calls to action aimed at driving conversions.
- Conduct interviews with key stakeholders to gather insights and anecdotes for storytelling purposes.
- Coordinate with creative agencies to bring stories to life, ensuring distribution across selected channels for maximum reach and impact.
- Lead the development and management of social media channels, fostering interaction and support for posts and comments.
- Generate diverse content across multiple media formats to enrich our brand narrative and engage our audience effectively.
- Facilitate internal communications by providing data and crafting updates for our internal SharePoint and Teams channels, fostering engagement and empowerment within Team2i.
- Monitor and analyse data from web and social channels to derive actionable insights for external communication strategies.
- Manage our content hub and content Azure board, facilitating the efficient management of content projects across the organisation.
- Coordinate events, including logistics, merchandising, and the design and implementation of engaging content and campaigns leading up to the events.
- Produce video content and animations to enhance our brand presence and storytelling efforts.
- Design captivating infographics tailored for social media platforms to increase engagement and reach
- Manage the publication of blogs, news updates, and other content on 2i's website.

**What is it like to work for us?**

We are a professional business, so we treat people as professionals and give you the autonomy to do your job. If something isn't working tell us; we empower our people to drive change.

We are passionate about Diversity and Inclusion. We celebrate difference and believe it is key to our success. We have a genuine culture of openness and supportiveness.

We have an official Great Place to Work accreditation and we believe that 2i really is a great place to work As well as a commitment to developing and supporting our employees we strive to make working for us fun and rewarding. We have a Film Club, Book Club, Debate Club to name just a few.

We have a Charity Guild, Engagement Guild, Mental Health and Wellbeing Guild, Neurodiversity Guild, Diversity and Inclusion Guild and a Ministry of Fun. Therefore there are plenty of opportunities for you to be involved in things that are rewarding and contribute to making 2i a better place to work.

**What if you are a partial **fit?**

We value team players who are keen to develop and play their part in an ambitious and growing company. We can offer meaningful learning and development opportunities to match ambition and align skills more closely with the job description.

**What we offer you**
- We unlock our people's full potential._We do this by fostering trust, investing in them and providing autonomy. We offer meaningful learning and development to support this.
- We reward our people._We offer a discretionary company and personal performance bonus and annual salary review aligned to the overall annual

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