Event Marketing Manager
2 weeks ago
What your responsibilities will be:
- Develop event marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event.
- Create and implement an integrated event marketing campaign for the entire exhibition including
exhibitor, delegate and visitor campaigns
- Negotiate barter details with appropriate media partners and associations
- Provide onsite support to make sure the efficient running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).
You will ideally be:
- Must have B2B Event Marketing Experience.
- Event Marketing Strategy creation and critical path analysis
- Experience in the use of databases in both mass and targeted direct marketing campaigns
- Experience managing the production of mobile apps and online registration systems
- Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
- Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
- Excellent negotiation and relationship building skills
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