Event Marketing Manager
1 month ago
Events Marketing Manager
£50k – London/Hybrid
Join this innovative media and events business, where you will have the chance to make a tangible impact on strategic plans growth – taking your career and the portfolio to new heights
Our client are seeking a talented and driven Senior Events Marketing Manager with a proven ability to execute world-class B2B event marketing campaigns.
The client
Having grown a reputation for putting market leading global conference and awards programmes, connecting key players in the world of finance, investment, professional services, creating conversations and networking opportunities for the biggest names in the industry. The time to join this ambitious and forward-thinking business could not be better.
- Campaign planning and execution for events (3 global conferences and 2 awards) across email, social, website and advocacy tools
- Copywriting for email, web, social and digital advertising
- Creating email campaigns and landing pages
- Working with the Marketing Executive to create compelling social content and continue to drive LinkedIn followers and engagement
- Managing the Hubspot database for events including segmentation, data capture and lists
- Managing website updates and optimisation throughout the campaigns
- Managing Editorial newsletter updates (banners etc)
- Managing content marketing campaigns for video interviews conducted at events
- Writing and coordinating copy and creative briefs for event collateral as well as onsite signage
- Weekly reporting of campaign activity against KPIs and benchmarks
- Attending regular weekly meetings with internal stakeholders to discuss campaign performance, recommendations and establish the upcoming campaign schedule
- Completing thorough campaign reports that detail contextualised results and that make recommendations for future execution
Your Experience
- Minimum 5 years’ experience in a B2B event marketing environment
- Planning and executing multi-channel marketing campaigns
- Experience with managing website CMS
- Writing compelling messages for different audience segments
- Using a marketing automation platform, ideally Hubspot
- Using a CRM system, ideally Salesforce
- An understanding of Google’s suite of products
Why not send us your CV where one of our experienced consultants and discuss the opportunity further and help guide you through the process to landing your next exciting career move.
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