Marketing Assistant
5 months ago
**Marketing Assistant**
**Job Title**: Marketing Assistant
**Reporting to**: Sherene Garvin-Mack - Head of Group Marketing
**Job Role**: Traditional Marketing
- Public Relations (writing press releases for the companies within the H. E. Group).
- To build and maintain relationships with PR specialists including local, national
and trade journalists.
- To build upon the existing press contacts list - maintain the list by updating it on a
regular basis, constantly finding new press contacts.
- Actively seeking out news worthy stories and writing press releases to ensure
Diggerland receives excellent press coverage, both in print, radio and online.
- Building and developing relationships and rapports with outside organisations
such as hotels, businesses and advertisers to communicate the Diggerland brand.
- Adhere to strict guidelines and protocols in relation to marketing plans and
strategies. Ensure plans and strategies are followed through to successful
completion.
- Take part in creative discussions to generate ideas with all marketing team
members.
- Carry out market research and competitor analysis.
- To write blog posts and publish on the Diggerland website.
- Create consistent on brand copy, design and content for a wide range of media
including but not limited to press releases and blogs.
- To book in advertising for various publications including newspapers/magazines.
- Find local events for Diggerland to attend.
- Attend local events (taking all promotional literature) and promote Diggerland.
**Marketing Admin**
- Assisting the Marketing department with all other generic daily tasks and duties.
**Digital Marketing**
- Maintaining Social Media Platforms (Facebook, Twitter, Google+, YouTube,
Instagram, and many more).
- Take still and video footage of the Diggerland parks & work with the team, who will
edit all video footage etc to create video content for our growing YouTube
channel.
- Creating graphs and reports for our social media pages.
- Updating the Diggerland blog and external blogs frequently.
- Update the Diggerland website - working with our in-house Web Developer / Web
Designer.
- Promote EVison naturally via various forums.
- SEO & Google Adwords.
- Ensuring Diggerland is listed on various directories.
- Create engaging content and copy that is ‘SEO-friendly’.
- Check SEO is working by monitoring key words
Other
- To assist the Group Marketing Department or Operations Department with other
ad-hoc tasks as and when required, either for Diggerland or for the other
companies within the Group or closely partnered with the Group.
**Training**
Full training will be provided.
**Job Location**
Diggerland Head Office & Main Building, Whitewall Centre, Whitewall Road, Strood, Kent, ME2 4DZ
**Salary**: £20,000.00-£23,000.00 per year
**Benefits**:
- Employee discount
- Free parking
- On-site parking
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Rochester, ME2 4DZ: reliably commute or plan to relocate before starting work (required)
**Education**:
- A-Level or equivalent (required)
**Experience**:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
Reference ID: Marketing Assistant
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