Marketing Assistant

4 weeks ago

Rochester, Medway, United Kingdom Quality Vision International Inc. Full time
Job Description

The Marketing Associate will assist the OGP Marketing Communications Team and Sales with implementing marketing, sales, and product strategies and tactics to attain short- and long-range organizational objectives.

Key Responsibilities:
  • Marketing Communications: Work with the marketing team to analyze current marketing strategies and develop new and improved marketing practices.
  • Assist with the coordination, management, and implementation of marketing projects, including literature, articles, and web content.
  • Coordinate article submission and pre-production of the monthly representative newsletter.
  • Create, manage, and maintain social media rolling content calendar and channel postings.
  • Write and proofread literature, articles, social media posts, press releases, web content, and other marketing content as needed.
  • Enhance website content to increase organic growth.
  • Support team members with day-to-day marketing tasks and coordinate marketing projects and activities as requested.
  • Provide feedback on Application Engineer Training videos – Review for clarity and presentation, professionalism, and branding.
Tradeshow and Regional Technical Meeting Support:
  • Assist with the coordination and associated action items from the internal pre-planning sessions.
  • Oversee show portal set-up and adherence to venue deadlines such as hotel accommodations, ordering electric, plumbing, air, badges, etc., and move-in, and move-out dates. Reconciliation of order billing.
  • Pack up and put away trade show materials and accessories on campus. Inspect and monitor inventory for replenishment and/or replacement.
  • Contribute to and support the tradeshow promotional plans intended to maximize company exposure and drive demand generation.
Sales Operations Support:
  • Review O2 for discontinued products/software.
  • Monitor O2 for current OGP Marketing approved products, literature, descriptions, and even style (fonts, logos, colors, etc.).
  • Ensure that O2 systems quotes use correct descriptions and have correct available literature to be included as part of the quotes.
  • Ensure that all available product literature, manuals, etc. are on O2 and correctly organized/labeled.
  • Verify that the best product photos (systems and options) are all being used on O2. ALL options need a photo (or graphic) for quoting purposes.
Demo Inventory:
  • Take responsibility for demo inventory management.
  • Enter all demo orders.
  • Bill the Representative.
  • Make sure the website and O2 inventory are updated.
  • Keep reporting current for internal tracking/reference.
Provide Training Quotes:
  • Provide a formal quote through either SalesForce or preferred communication.
  • Enter the order through CSI.
Shipping:
  • Assume responsibility for all machine shipping arrangements from OGP to customers, tradeshows, open houses, etc.
Miscellaneous:
  • Maintain customer calendar for Senior Management.
  • Maintain territory maps and channel partner directories.
  • Serve as the OGP Customer Center ambassador (conference room scheduling, maintaining Rochester visitor's guide, customer center welcome screen, replenishing literature and assisting as required with guest and visitor meetings). Train the AEs to manage campus tours.
Requirements:
  • B.S. Degree in Marketing, Communications or Business required, or equivalent experience in industrial product marketing. MBA preferred.
  • Experience in business-to-business e-marketing communications (e-mail, social media) preferred.
  • Ability to work in a fast-paced, deadline-driven, multi-disciplined, multi-client environment.
  • Excellent interpersonal skills.
  • Excellent written and verbal communications skills.
  • Familiarity with lead generation platforms a plus.
  • Familiarity with Adobe Creative Suite, video editing tools, and desktop publishing software desired.
  • This position is in-person, Rochester-based.
Physical and/or Environmental Requirements:
  • Ability to sit for extended periods of time (8-hour shift) in a well-lit office setting.
  • As needed, extended periods of standing, walking, and sitting during trade shows and/or customer meetings.
  • Ability to occasionally lift and carry products/materials of up to 25 pounds unassisted.
  • Proficiency in using standard office equipment, including computers, keyboards, office phones, and audio-visual tools.
  • Ability to communicate verbally, clearly and effectively, for customer interactions.
What We Offer:
  • 10 paid holidays annually.
  • Over 3 weeks of total PTO (vacation/sick/personal) each year, with an increase in PTO benefits after 5 and 10 years.
  • Robust health benefit offerings with QVI paying over 97%-100% of the premium on our most affordable HDHP, and single coverage now FREE for employees
  • Employer Paid Short-Term and Long-Term Disability benefits.
  • Life insurance benefits paid by QVI.
  • Annual Retirement Profit Share of 5% of gross wages
  • Tuition reimbursement of up to $7,000 annually.
  • Annual scholarships for dependents of employees.
  • Referral bonuses of $1,500 when employees help us spread the word and hire great talent
  • Annual discretionary bonuses for employees not on a commission plan.
  • EAP and Wellness Benefits.
  • On-site electric vehicle charging stations - free for employee use
  • Verizon discounts & Identity Theft Protection Insurance.

Quality Vision International Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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