Marketing Director

2 weeks ago

City of London, United Kingdom WTW Full time

Working closely with the Global Risk & Broking Marketing Leader and Senior Finex Business Leaders, this role will be responsible for the development and implementation of the marketing strategy as well as supporting programmes and tactics for the Finex GlobalLine of Business, which is part of Corporate Risk & Broking.

The role holder will be a primary contact point for Finex marketing (at a global and regional level) and will therefore need to develop strong working relationships with key stakeholders and develop a good understanding of the business.

The role is a combination of direct responsibility for the development and implementation of the global marketing strategy and plans for Finex and oversight/coordination of Finex marketing across the different geographic regions working closely with regionalmarketing leadership and business stakeholders.
- Work with key stakeholders, especially business leaders, sales leaders, and service/product leaders to develop marketing plans that support business and revenue growth priorities
- Oversee global marketing planning and budgeting for Finex
- Provide informed advice and guidance to key stakeholders on the most appropriate marketing and communication programmes as well as advising on broader areas like research, competitor analysis, digital marketing, event marketing, thought-leadership and investmentin 3rd party initiatives
- Identify opportunities to leverage marketing activities globally working with regional marketing leads and business leaders to agree how best to develop and implement these
- Evaluate the effectiveness of marketing activities by analyzing the outcomes using relevant marketing data and analytics; make recommendations
- Oversee the development of marketing campaigns that support the execution of the agreed marketing strategy and identify / agree appropriate KPIs with business stakeholders.
- Develop and maintain a good understanding of the full range of products, services and solutions Finex offer to clients as well as the different markets and buyer hubs that exist.
- Awareness of the competitive environment of the insurance industry and an understanding of how marketing strategy and plans are positioned within this to help differentiate our product offering.
- Identify linkages and opportunities to develop cross LOB and Segment marketing programmes that will support pipeline and revenue growth
- Develop good working relationships and foster collaboration with colleagues from across the marketing and communications function, including CoE’s (Communications, PR, Digital, Events and Research/Analytics) to coordinate effectively and support the deliveryof marketing programmes and activities.
- Work with the other Segment and Geographic marketing teams to develop integrated marketing (as appropriate) as well as leveraging thought-leadership, research and other marketing initiatives
- Manage development of the marketing budget and manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact
- Effective management of direct reports, ensure high performance of team, develop skills
- Strong marketing experience within insurance / professional services
- Proven experience in digital marketing and marketing communications across a broad spectrum of offline and online media
- Significant experience working across multiple geographies and/or globally
- Ability to forge relationships and credibility with senior business leaders
- Proven team management experience
- Self-motivated and organised with ability to manage and prioritise multiple projects simultaneously
- Advanced project management, organisational and communication skills (verbal and written)
- A completer finisher mind-set with the drive to deliver projects in a timely manner regardless of any obstacles and challenges
- Team player who is flexible and adaptable across a range of tasks
- A good eye for detail and ability to think logically through projects as well as issues that present themselves.
- Ability to engage, communicate and lead calls/meetings effectively with senior business leaders, drawing on strong marketing and business acumen.
- Solid research, writing, analytical and strategic thinking skills
- Change and adaptability/ability to work through ambiguity

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