Head of Pr

6 months ago

London, United Kingdom Kerb Group Full time

**WHEN**: ASAP

**LOCATION**:Shoreditch, KERB HQ

**REPORTS TO**:Marketing Director

**SALARY**:£50,000 - £55,000 + Bonus & Benefits

**Overview**

KERB was founded in 2012 and we are on a mission to be the most impactful hospitality business in the world. To this day, we remain at the heart of London's street food and independent food scene. Starting out as a pop-up markets and membership organisation, we have evolved to operate iconic food halls internationally, offering event catering services empowering independently run businesses to serve at some of the most recognisable venues, and run a social enterprise focused on business incubation, mentorship and strengthening pathways into the hospitality industry.

We are a food-obsessed and people-first company who believes that everyone with a bit of spark should have the opportunity to ignite it. Be it food entrepreneurs or team members, our mission is to be the most impactful hospitality business in the world.

Reporting into the Marketing Director, as the Head of PR, you will be responsible for leading the positive reputation of KERB through the wider media and influencer network.

**What you’ll be doing**
- Supporting bigger marketing spikes and identify and create standalone PR spikes for the business
- Running an ongoing proactive and reactive press office and ensuring crisis comms and supporting documents are current, alongside new systems to manage effectively
- Running a 24/7 media support line with OOH crisis cover
- Supporting new openings and managing / working with PR external support globally
- Building a on-going strong relationship with media and influencers
- Identifying and organising / delivering training with staff where required
- Working with the Marketing Director to set individual and team KPIs
- Contribute and develop to best-of-practice PR processes
- Working with the Marketing Director to craft strategies for all Marketing teams, across all channels
- Managing annual budgets and plan accordingly
- Participating in the quarterly and annual planning of company objectives
- Generating Trade and consumer news (both proactive and reactive)
- Award entries and associated announcements
- Sharing live speaker opportunities for the wider team
- Making Trader announcements
- White paper / opinion led creation
- Profiling SMT and wider team / traders (as appropriate)
- Events for media and influencers (including filming / photo location opportunities)

**What you’ll bring to KERB**
- 5+ years experience of agency or in-house PR management (ideally within the wider hospitality sector)
- A self-starter mindset, with the ability to manage projects from start to finish
- Experience running successful PR campaigns that have a 360 degree focus within the wider marketing mix
- A solid understanding of traditional consumer, business and trade media and social media influencers with extensive
- Strong written communication skills, that can extend to wider copywriting
- Confidence in the negotiation of wider brand sponsorship and partnership activity
- Strong presentation skills, with the ability to confidently prepare material and present to board level
- Ability to set up and establish proper process and implement efficient ways of working
- Excellent prioritisation and time management skills
- Ideally basic design skills, using templates via Canva / Figma / Photoshop
- Leadership skills, with the ability to manage a growing team and third party agency support
- Global experience a must

**Our Interview Process**
- If shortlisted, initial call with the Recruitment & Staffing Manager to discuss your experience, the role in more detail and answer any initial questions you may have
- Interview with the Hiring Manager and a further opportunity to ask any questions you may have about us, the role or just in general
- Final-stage conversation with Head of Department or business entity

As a Disability Confident Committed employer, we encourage all applicants to feel comfortable reaching out to our People Team for any accommodations or reasonable adjustments needed during the recruitment process. Your accessibility and comfort are of the utmost importance to us, and we are committed to supporting your experience with us.

**What you’ll get by joining KERB**
- 20% off all KERB food & drink
- Hybrid working
- 25 days holiday (excluding bank holidays) + birthday day off
- Learning & Development Budget for books, courses and conference tickets
- Private Medical Insurance (Vitality)
- Classpass
- Employee Assistance Program (EAP)
- Cycle To Work scheme
- Annual season ticket loan
- Enhanced maternity / paternity / adoption leave after 2 years
- And much more

**Equal Opportunities at KERB**

As part of our values, we are dedicated to fostering a culture of inclusivity at KERB. We actively celebrate our teams’ different abilities, sexual orientation, race, ethnicity, faith, and gender. Everyone, from any background, is welcome and supported in their d

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