Head of Brand Pr

6 months ago

London, United Kingdom Lush Cosmetics - Main Account Full time

**Head of Brand PR**

**Brand**

**£55,000 - £75,000 DOE**

**London**

**Diversity matters**

We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.

We see you, we celebrate you, we want you

**Who we are**

Lush is a British company, founded in 1995 and an inventor, manufacturer and retailer of fresh handmade cosmetics, such as the fizzing Bath Bomb and solid Shampoo Bars - leading the beauty industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and can often be found supporting grassroots activist groups campaigning for social justice.

**The role**

It’s an exciting time for the brand, with growth and new customer acquisition key business goals - PR has never been more important to reach new and current Lush customers, drive brand awareness and create brand affinity and loyalty. We are driving a cosmetic revolution and creating pioneering firsts within the cosmetics industry, ranging from game-changing product inventions (bath bombs, shampoo bars, massage bars, toothy tabs etc) to mood-enhancing and transformative Spa treatments and experiences; opening large stand-alone anchor stores; developing our own ethical technology for good; and leaving the world lusher than we found it through regenerative buying practices and sourcing, starting with rewilding projects in our headquarter base Poole, Dorset.

The Head of Brand PR for Lush UK will be responsible for running a thriving, exciting, dynamic and successful PR department in the UK&I - building brand awareness, driving footfall and ultimately sales and establishing thought leadership in the market. We want the brand to be known for all the areas it excels and leads in - from retail and manufacturing to ethical buying to developing its own tech.

This person will report to the Global PR Lead and work closely with the CEO and Global Brand Director to develop and execute a dynamic and exciting PR strategy, partnering with counterparts in NA, EU, Japan and Australia.

**Responsibilities (full-time)**
- Provide strategic PR direction for the Lush brand - build and implement a PR strategy that’s aligned with the global vision and helps achieve the business goals.
- Responsible for the successful execution of the PR strategy for the UK&I business - manage & coordinate all (earned) media implementation output
- Oversee the development and execution of the regional retail PR strategy.
- Look for and maximise business growth opportunities externally - with the aim of elevating the brand presence and building its' reputation.
- Look for opportunities in thought leadership for Lush - establish the brand as a pioneering leader.
- Manage brand reputation through proactive and reactive strategies
- Find regular national and broadsheet interview and PR opportunities for Lush spokespeople (including founders and directors) in top tier media.
- Build the profiles of key spokespeople in the business (across retail, property, buying, finance etc) - find the right opportunities to establish them as leaders in their field (and offer support and coaching throughout) and that also boost the profile of the brand.
- Lead and inspire the UK&I PR team in the development of PR stories, pitches, media and influencer activations - drive them to continuously produce exceptional coverage.
- Outstanding written ability, to write press releases and opinion pieces.
- Drive newsjacking and other opportunities to get the Lush messages in top tier publications, with maximum impact.
- Provide mentorship to the team where necessary and identify where skillset development is needed, or new hires are necessary, and where.
- Set clear and measurable objectives for PR initiatives and campaigns.
- Regularly review the team - progress, achievements and plans.
- Take an out-of-the-traditional-PR-box approach, be disruptive in the industry and bring a pioneering new approach to communication at Lush.
- Build and maintain strong internal relationships with all departments, to ensure a thorough understanding of the business and a constant insight into what’s happening and where the stories are.
- Transparency with other departments on how PR works and keep them updated with our PR strategy.
- Manage the UK&I PR budget
- Report results to Leadership and Group team

**Our Perfect Match**:

- 8+ years of experience in Public Relations, with a proven track record of excellence.
- Management and leadership experience
- Excellent media contacts and network - across different genres
- Experience cultivating successful relationships with traditional and digital media.
-

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