Head of Brand

4 weeks ago

London, United Kingdom Lastminute Group Full time
The Company

lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do “whatever makes them pink”.

We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people.

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange.

Job Description

At lastminute.com, we’re transforming brand management for our portfolio of brands, including lastminute.com, weg.de, rumbo, volagratis, and rumbo. You will be a strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success. Any reactive marketing examples are a bonus We love those kinds of things here.

Key Responsibilities:

Brand Strategy
1. Utilise your data-savvy skills to analyse complex data points and translate them into clear, actionable brand strategies that drive business growth.

2. Craft compelling narratives that effectively communicate our brand message and values. Link complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.

Brand & PR Management
1. Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation to drive brand awareness and consideration.

2. Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalise on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.

3. Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.

Budget Management and Measurable Impact: Effectively planning and managing the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.

Team Management: Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance. Ability to push back respectfully when necessary to maintain alignment with brand objectives.

  • You get a brand, you really do. Not just the vanilla style of cut copy paste brand ideas but strategies that move the needle and help build a long-term brand.
  • You understand the different mediums because a brand is only as successful as the mediums it delivers on.
  • If you have some solid wins on reactive marketing – that’s an additional bonus.
  • You are able to take multiple complex data points to tie them down to develop a strategy/narrate a simplified story.
  • You maintain your own perspective while remaining receptive to change, continuously seeking opportunities for learning and growth. And have a positive attitude through it.
Additional Information

What we offer:

  • Join a dynamic team in an inclusive-international environment.
  • Grow thanks to the career journey and our internal mobility perspective.
  • Manage your own schedule thanks to the flexible start and end of the working day.
  • Work a shorter working week (36h), of which 4 hours on Friday morning.
  • Get focus time for learning, development and deep work on Friday mornings.
  • Work partially or fully remote according to local laws.
  • Enjoy continuous training thanks to our company platform.
  • Benefit from employee discounts on travel.
  • Receive 2 days off per year for the purpose of volunteering.
  • Get free snacks / fruit / hot drinks / water / beverages at our offices.
  • Participate in amazing winter and summer corporate events.
  • Benefit from extended parental or marriage leave according to local laws.
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