Head of Brand

1 week ago

London, United Kingdom Lastminute Group Full time

Job Description

At lastminute.com, we’re transforming brand management for our portfolio of brands, including lastminute.com, weg.de, rumbo, volagratis, and rumbo. You will be a strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success. Any reactive marketing examples are a bonus We love those kinds of things here.

Key Responsibilities:

Brand Strategy
1. Utilize your data-savvy skills to analyze complex data points and translate them into clear, actionable brand strategies that drive business growth.

2. Craft compelling narratives that effectively communicate our brand message and values. Link complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.

Brand & PR Management
1. Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation to drive brand awareness and consideration.

2. Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalize on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.

3. Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.

Budget Management and Measurable Impact: Effectively planning and managing the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.

Team Management: Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance. Ability to push back respectfully when necessary to maintain alignment with brand objectives.

Qualifications

Who are you?

  • You get a brand, you really do. Not just the vanilla style of cut copy paste brand ideas but strategies that move the needle and help build a long-term brand.
  • You understand the different mediums because a brand is only as successful as the mediums it delivers on.
  • If you have some solid wins on reactive marketing – that’s an additional bonus.
  • You are able to take multiple complex data points to tie them down to develop a strategy/narrate a simplified story.
  • You maintain your perspective while remaining receptive to change, continuously seeking opportunities for learning and growth. And have a positive attitude through it.
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