Head of Brand

11 hours ago

London, United Kingdom Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment Full time

Role is based in Mayfair


Head of Brand - Luxury


We have been retained by a well-established, premium brand in their search for a Head of Luxury Marketing to join their Head Office in London on a full time basis. With an extensive heritage, they have a distinctive style and appeal to a range of individuals across the globe.


With ambitious plans, they are now looking to take their marketing presence to the next level, especially across the digital space, with a primary focus on driving customer acquisition, increasing customer conversion and elevating brand awareness.


This is an excellent chance to join a growing and already successful retail brand where you will play a pivotal role in influencing their future marketing strategies and brand positioning across the full marketing matrix


Additional details and an application form can be seen below.


Responsibilities


With this role as Head of Brand, you will:


  • Develop brand across a number of channels, including point-of-sale retail and ecommerce
  • Implement a multi-channel customer acquisition strategy to drive customer acquisition, retention and increase overall brand presence
  • Create bespoke campaigns online and in-store to target customer segments across the brand's retail categories
  • Direct ongoing Retail and Wholesale marketing activity and email marketing campaigns
  • Implement long term plans to 'build' the brand profile


Experience requirements


  • 10+ years Luxury retail marketing experience, preferably the watch, jewellery, luxury automotive or luxury cosmetics sectors.
  • Currently operating globally at a senior level in Luxury brand Marketing.
  • Proven track record developing global marketing strategies/campaigns across the full marketing mix both online & offline.
  • Proven track record of positioning / repositioning brands.
  • Strong creative.
  • Strong experience in luxury marketing or brand marketing is highly desired as this will play a pivotal role in the future success of the brand.
  • Budget and team management experience with strong commercial acumen.
  • International experience a must.


Educational requirements


  • Degree educated with demonstrable marketing experience in a large Luxury brand
  • MBA desired.


Salary / Package


£110k - £125k + Bonus + package

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