Head of Digital Pr
7 months ago
**Head of Digital PR**
About the job
- £65-75k p/a
- 4 day week
- Fully remote
- UK time zone
- Leading a small team of digital PRs in a boutique digital agency specialising in data journalism
Experience Required
- 10 years agency experience
- Hiring, training and managing digital PR teams
- Developing digital PR strategy for data journalism campaigns from ideation, creation and pitching to tier 1 online media
- Firm understanding of how content creation and SEO dovetail in to digital PR
Accountable for
Quality Assurance
- Ensuring all client link targets
- Building award worthy creative campaigns
- Impeccably planned and delivered campaigns with best in class account management
Team OKRs
- Setting department objectives that align with the company objectives
- Setting team objectives and working with them to achieve the key results
- Team SWOT analysis and on-going training and career development plans
Client KPIs
- Consistently achieving client coverage targets and link value
- Producing award winning creative that tells interesting stories
- Delivering high NPS and client satisfaction scores
Responsible for
Retention: Client and Team
- Achieving high NPS scores for the client and the team
- Growing and promoting the teams through our internal job levels
- Building transparent PR reporting
Growth
- Spotting team gaps and developing a hiring plan in line with financial forecasts
- Producing training plans, documentation and governance related to our career progression ladder
- Helping pitch and win new business
Performance
- Setting strategy and getting your hands dirty with big clients
- Managing big client relationships
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