Trade Marketing Content Executive

5 months ago


StokeonTrent, United Kingdom RKW Ltd Full time

We have a fantastic career opportunity to join our Marketing Team as a Trade Marketing Content Executive, at RKW, Europe’s leading distributor and manufacturer of small domestic appliances and housewares products.

** Job Overview**
- To work within the Marketing Communications team supporting the Sales organisation with retailer facing content
- Manage the production and up-keep of brand, product category, key customer and seasonal trade presentations to deliver business commercial objectives
- Liaison with Buying and Product teams converting product roadmaps to retailer facing content by working closely with the In-House creative design studio
- Manage the retailer digital product compliance service ensuring product content on retailer websites meets minimum rule set requirements at all times
- Manage the content and brochure execution around trade shows to deliver key product messages
- Organise and track the marketing requirements for each trade show to ensure all tasks are actioned before their deadlines

**Responsibilities and Duties**:

- **Brand Catalogues **_
- Create and maintain “master” product catalogues for all owned brands within the RKW business ensuring they are continually refreshed and up to date
- Custodian of the catalogues ensure correct usage and providing bespoke extracts / variations to meet commercial objectives
- Responsible for digital upkeep and any print requirements
- **Brochures and presentations **_
- Manage ad hoc range and product collection brochure requirements for the Sales organisation
- Create customer presentations from Sales briefs utilising brand guidelines and approved product & brand digital content assets
- Create Product Information Packs for all new product introductions facilitating sales forecasts to be produced by the Sales organisation
- Manage any trade printed material requirement with rostered external print agencies to agreed budgets
- **Content Storage **_
- Work within the organisations Product Information Management / Data Asset Management system ensure single version of the truth to catalogue, brochure and presentation content
- **Trade Shows **_
- Ensure the content on trade show exhibitor profiles are up to date with the latest images, press releases and brochures
- Create bespoke landing pages per show to house digital copies of brochures and catalogues for digital downloads
- Liaise with brand directors to capture and delivery brochure print requirements
- Liaise with buyers to brief, manage approvals and print of product spec cards and stand graphics
- Liaise with brand directors to capture and record marketing requirements for each trade show and ensure actions are completed within key deadlines
- **Digital Product Content **_
- Ensure digital content for products is optimised and used by target retailers
- Ensure the product catalogue is up to date in content compliance software
- Liaise with Sales organisation to correct any product content errors or optimisation requirements within target retailers

**Accountabilities**
- Work as part of the Marketing Team
- Work with internal stakeholders within the Buying and Brand teams regarding briefs and content requirements
- Work with in-house design team to produce creative content
- Work with IT on system maintenance including Trello, PIM and image library management, external retailer website content audit software
- Work with the Sales team on ad hoc content requirements and ensuring retailer compliance for digital product content

**Company Benefits**
- 33 days' annual leave
- Free parking on all sites
- Complimentary drinks
- Canteen facilities which include vending machines supplying hot and cold snacks
- Staff discount on all our products
- Employee Assistance Program
- Refer a Friend Scheme
- Training and development
- Eye care allowance
- Exclusive discounts on cinema, holidays, days out, eating out and much more
- Long service incentives and rewards
- Annual bonus scheme

Come and join us to celebrate 30 years of business
- If you feel you have the right background and experience to carry out this busy role, we look forward to hearing from you

**Job Types**: Full-time, Permanent

**Salary**: £23,000.00-£25,000.00 per year

**Benefits**:

- Free parking

Schedule:

- Monday to Friday

Work Location: In person



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