Performance Marketing Executive

6 months ago

Richmond, United Kingdom tails.com Full time

**Changing the world of pet food for good**:
We’ve got ambitious plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe - backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals - and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

**An ambitious, exciting, expert, team of award winning marketeers.**:
Fundamentally, we excel in two key areas as a team:
Firstly, making sense of a vast amount of data, looking for the nuances of who responded to which ad in what channel.

Second, we think like our customers, going deeper into why some things work and some things don’t. Then we develop hypotheses to test, learn, and iterate. That combination of analytical and creative thinking is what pushes us to ever greater achievements.

**Build our brand**:
We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.
- Sounds like a team you'd like to join? Here’s how you’ll make a difference:_

**The role**:
You will report into the Performance Marketing Manager - Germany to support with the delivery of the Performance Marketing Plan for Germany.

**You will be responsible for**:

- Supporting with the day-to-day relationship with partners, agencies and contractors as appropriate to ensure the delivery of plans in Germany
- Channel areas of responsibility - to develop and deliver activity for Affiliates, Partnerships and Influencers
- Supporting with the delivery of regular PCAs for the Affiliate, Partnerships and Influencer channels in Germany
- Working closely with the Brand Marketing Executive - Germany and channel best practice to ensure brand guidelines for Germany is used for channel creative development
- Supporting with delivering the regular channel forecast and reporting cadence for Germany
- Working closely with the Performance Marketing Manager - Germany to ensure the impact of the forecast supports the overall German Commercial Plan

**The skills you’ll bring**:

- Previous experience in a Performance Marketing role (or closely related), agency or client-side for the German market
- Must have native level German language proficiency - written and verbal
- Experience working on the planning and delivery of performance channels including: Partnerships, Affiliates and Influencers
- Basic understanding of the interplay of all performance marketing channels and investment
- Knowledge of tracking and appropriate reporting cadence, including GA4, digital attribution, LTV:CAC, etc.
- Good numeracy and analytical skills
- Good communication, organisation and stakeholder management skills

**_Nice-to-have_**
- Previous experience working for a D2C / subscription / pet vertical / dog food brand

**Our commitment***:
***What's in it for you?**
***:

- Competitive salary, reviewed annually
- Annual bonus, based on company performance
- Flexible core hours, giving you true work life balance
- Hybrid role to ensure this role works for you
- 25 days of holiday_ (excluding bank holidays)_ which increases over time to a max of 27 days
- 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
- Optional 5 days unpaid leave and 1 paid volunteer day each year
- When you need a change of scenery, you can work from abroad 2 weeks every 6 months
- Extended maternity, shared parental and adoption pay. Up to 6 months at 70% pay, linked to statutory parental pay
- Flexible paid care leave to support immediate dependents, people close to you and pets
- Electric car lease, through a salary sacrifice scheme
- An external financial coach to support a range of topics - debt management, savings and investments
- Vet service - to support with all pet related questions
- In house L&D team, with access to year round courses to help drive your development

**What’s next?***:

- If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic._
- Here’s a taster of how our recruitment process works:_
- _If selected, you will then have a video call with our Performance Marketing team s_o we can learn more about your background, experiences, and skill sets (45 mins)._
- _Should you be successful, _you will then be invited to another video call to_ present your recommendations in response to a provided task to a panel of interviewers (60 mins)._

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