Marketing Director, Germany Market

5 days ago

Richmond, Greater London, United Kingdom Amazon Stores TA Full time
Marketing Manager, German Speaking

Amazon Stores TA EMEA is at the forefront of attracting, engaging, and enabling top talent. As a Marketing Manager, you will play a key role in developing and executing multi-media strategies and campaigns to attract outstanding candidates in Germany. You will own the creation and delivery of go–to-market campaigns to support various hiring needs, working closely with Recruitment teams to hire the best candidates quickly and efficiently.

Key Responsibilities

  • Work with customers across EMEA to deliver and execute marketing campaigns aligned with hiring needs and organisational goals
  • Drive campaign optimisation using vendor and Amazon owned data
  • Experiment to improve metrics driving our attraction and engagement efforts
  • Own the strategy and activation of organic and paid campaigns
  • Collaborate with other teams and colleagues within the Stores TA EMEA Marketing team as well as wider teams to generate results and maintain a consistent brand voice and message across all channels
  • Stay up-to-date with digital marketing trends and new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
  • Work with and manage 3rd party relationships with a range of suppliers

Requirements

  • Bachelor's degree
  • Fluent in German - both spoken and written
  • 5+ years in media planning within an agency or in-house, with a heavy focus on campaign development, execution and optimisation (both brand and acquisition) across organic and paid digital and offline channels
  • Strong quantitative, analytical, and problem-solving skills and an enthusiasm for data-driven marketing
  • Comfortable with data analysis - able to use data to make recommendations and drive them forwards, enabling increased optimisation and ROI
  • Experience managing media budgets exceeding €1M
  • Experience building and scaling marketing campaigns from concept to completion
  • Experience with A/B testing, particularly around audience segmentation and targeting
  • Experience of partnering with external partners and/or internal teams to enable campaign execution
  • A deep understanding of the campaign life cycle, brand messaging, calls to action, direct response and integrated marketing strategies

Preferred Qualifications

  • Experience in Employer Branding and Recruitment Marketing fields
  • Experience using Microsoft Excel to manipulate and analyze data
  • Ability to identify process weaknesses and suggest improvements

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/content/en/how-we-hire/accommodations.

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