Inbound Marketing Manager

3 days ago


Lancashire, United Kingdom Better Placed Limited Full time

**Inbound Marketing Manager - Up to £40,000 pa - Blackpool**

Better Placed are delighted to be partnering with this Northern based not for profit organisation in their search for an Inbound Marketing Manager.

This is a brand with purpose who make a meaningful impact in the UK. With a 45 year history, they work with policy makers and politicians across the UK and Europe raising awareness of the issues affecting their members and campaign for change.

They offer a number of different products and services to their members to make their lives as successful and hassle free as possible.

The digital and wider marketing team are going through an exciting period of transformation and therefore are looking to grow.

Responsibilities of the Inbound Marketing Manager role includes:

- Develop and implement the online acquisition funnel from top to bottom whilst continually optimise the path to conversion to maximise return on investment.
- Collaborate with relevant colleagues and stakeholders to ensure our paid, owned and earned channels are working cohesively.
- Collaborate with relevant colleagues and stakeholders to ensure our paid, owned and earned channels are working cohesively
- Collaborate with relevant colleagues and stakeholders to ensure our paid, owned and earned channels are working cohesively.
- Work closely with the Digital Marketing Manager to ensure campaign synergies.

The Person:

- Minimum 3 years' experience
- Experience in paid performance marketing and lead generation.
- Worked with Marketing Data, from search to Paid Social to data-driven display advertising.
- Knowledge of online and digital campaigns to drive revenue.


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