Product Marketing Lead

6 months ago

Newbury, United Kingdom Vodafone Full time

**Location: Newbury or London (Hybrid*)**
**Salary: Excellent basic salary plus bonus and Vodafone benefits**

**Hours: Full time 37.5 hours per week - Monday to Friday**
- Hybrid - At Vodafone UK we believe that through collaboration and connection we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. Our “Office in a Box” home working kit will provide you with everything you need, no matter where you are.

**Who We Are**

We’re a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives.

At Vodafone UK, diversity isn’t just a buzzword, it is core to who we are as a company. We’re proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve.

Be part of Vodafone Business UK, a team that are revolutionising how customers use technology and connectivity. With our extensive range of products and services, we help all kinds of organisations - from small, local businesses to multi-national corporations - unlocking the potential of new technologies, including 5G, AI and the Internet of Things (IoT).

**What you’ll do**

As Product Marketing Lead you will support your own product community, as well as managing and coaching other marketeers to deliver:

- Strategic and tactical marketing campaigns to drive awareness and consideration of your portfolio’s product and propositions to attract new customers
- Collaboration opportunities with third parties to leverage Vodafone’s many partnerships to amplify the reach of your porfolio
- Create and activate content that will drive a commercial outcome for the portfolio you are aligned to
- Collaborate with digital to ensure that.co.uk is an effective hub for your product portfolio and a seamless journey for our customers
- All reporting including ROI delivery from marketing investment

All activities will require working cross-functionally with Brand, Sales, Propositions, Social, PR. GTM, Group, Demand Generation, Data, Digital & Transformation and with external agencies.
- Deliver a marketing plan with an optimal mix of content, events, thought leadership and customer stories that position Vodafone as the provider of choice for a distinct product portfolio
- Drive the delivery of best-in-class marketing campaigns and initiatives that support the growth of your portfolio
- Manage an effective marketing team, driving a high performing culture
- Set key objectives for the marketing plan and activities, continually measuring their effectiveness and results to drive clear insight and ROI

**Who you are**

This is a fast-paced and demanding environment, with multiple senior stakeholders and engagement across Vodafone Business. We are a team that encourage new ideas, share best practice and work collaboratively to remain focussed on delivering the right outputs for the right audiences.
- Confident and strong communicator who can influence with ease and can work in a constantly changing environment
- Ability to translate business vision and strategy into a fully integrated marketing plan
- Ability to translate often complex ideas into a language easily understandable by our customers
- Strong understanding and experience of the full marketing mix and the principles of brand, customer targeting and insights
- Ability to work in a matrix organisation and experience of multiple stakeholder management, including managing agencies

**What we offer**

We believe that taking care of our employees is the key to their success. That is why we offer an excellent remuneration and bonus package with up to 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes. We take pride in our commitment to supporting you at every stage of your career by providing top of the range learning and development tools, market leading parental leave policies and an innovative Reconnect programme for people who have taken a career break.

**Together we can**

LI-Hybrid

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