Marketing Programmes Specialist

2 weeks ago


Heath, United Kingdom Toyota Financial Services, KINTO and KINTO JOIN Full time

#LI-Hybrid

TFSUK are recruiting for a Marketing Programmes Specialist to join their busy team based in Burgh Heath, Epsom

This role is supporting the provision of marketing campaigns and services to Toyota Financial Services, Lexus Financial Services and our fleet operations including Kinto. This will include developing the campaigns and providing a comprehensive range of marketing services, programmes and initiatives both jointly with Toyota GB, Lexus UK and solus from TFS/LFS.

**Requirements**:
**Marketing programmes and campaigns**:

- Work with TFS/LFS Marketing Programmes Supervisor, Toyota GB & Lexus Division Marketing Managers and Fleet Marketing Managers to produce quarterly tactical joint marketing campaigns aimed at supporting vehicle sales and increasing finance penetration
- Liaise with the field management and sales teams and use competitive information to identify performance gaps and opportunities and devise initiatives to maximise these opportunities
- Provide regular management reporting, data interrogation and analysis of the effectiveness of marketing campaigns and work with LD as necessary to evaluate all aspects of our campaigns to ensure they are optimised throughout the whole of the campaign
- Develop a fleet marketing strategy which complements that of LD/TGB and drives the business forward
- Develop solus Toyota & Lexus Fleet Services and Fleet programmes and initiatives on a quarterly basis for both new and used vehicles to support vehicle sales and increase finance penetration
- Provide statistical and graphical reporting as required relating to industry trends, key performance indicators, competitor and internal campaigns and share these with key stakeholders

**Brand Management and Communications**
- Create and oversee all campaign related LFS and Fleet marketing communications, ensuring clarity and maintaining their brand values (POS and tactical adverts) in conjunction with the Marketing Communications team
- Act in an advisory / persuasive role with LD/TGB Fleet and Centres providing effective tactical, campaign related finance led marketing solutions
- Approve all Lexus and Fleet campaign related communications from a finance compliance point of view

**Marketing Services**:

- Support the Sales teams and TGB and LD customers as required

**Management and other tasks**:

- Involvement in other projects and appropriate duties as required by line manager.

**Benefits**

Required:

- Strong analytical experience, but with the ability to operate with a commercial perspective; appreciating the importance of using data & insight to drive action and deliver pro-active recommendations / opportunities
- Strong communication skills to ensure any insight and data is understood by other teams and individuals across the wider sales and marketing teams and business
- Proven experience in Excel at an advanced level
- Skilled at building excellent stakeholder relationships

Desirable:

- Experience of working in the financial services or automotive industry
- Experience of managing marketing programmes
- Experience as a Marketing Analyst, or similar role
- Awareness of consumer credit advertising regulations and credit insurance compliance regulations, to support the sign off programmes and terms & conditions


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