Email Marketing Executive

6 months ago


Norwich, United Kingdom Blakely Clothing Co. Full time

Blakely Clothing is a fashion brand based in Norfolk. Designing new and exciting clothing products for the global market, we have recently been through an exciting period of growth and are now looking to expand our team further.

**Key Responsibilities**:

- Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.

**Requirements**:

- Data driven decision making. A keen eye for the numbers and desire to interrogate the detail.
- Excellent organisational skills, able to multi-task and prioritise efficiently.
- Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a good understanding of customer segmentation.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
- Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You're not afraid to take responsibility and ownership of your work.
- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
- Strong analytical skills.

**Salary**: £25,000.00-£27,500.00 per year

**Benefits**:

- Casual dress
- Company pension
- Employee discount

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Work Location: In person



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