Digital Marketing Strategy Lead

17 hours ago


Norwich, Norfolk, United Kingdom The Bushcraft Company Full time
Role Overview
As a Digital Marketing Strategy Lead at Acteon, you will drive the company's marketing channel efforts and develop innovative digital strategies to enhance customer engagement, teamwork, and brand loyalty. This crucial role involves overseeing the execution and optimisation of digital marketing campaigns across all channels, leading a small team of digital production specialists, and collaborating with marketing, commercial, and IT teams to develop comprehensive digital customer experience strategies.

Key Responsibilities
  • Campaign management: Execute and optimize digital marketing campaigns across all channels.
  • Team leadership: Lead a small team of digital production specialists, providing guidance, support, and mentorship to ensure goals are met and projects are delivered on time and within budget.
  • Digital strategy: Develop and execute comprehensive digital customer experience strategies that align with business objectives.
  • Inbound marketing: Drive demand and lead generation, SEO optimization, social media management, email marketing, analytics tracking, and continual optimization to attract, engage, and convert prospects into customers.

Requirements
  • Bachelor's degree in digital marketing, communications, or a related field.
  • 5 years of digital marketing experience with a proven track record.
  • Strong portfolio showcasing expertise in developing and executing digital marketing strategies and campaigns across various industries.
  • Leadership skills to motivate a team and implement strategic digital marketing plans.

Salary Estimate: $85,000 - $110,000 per year, depending on experience.

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