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Communications Officer

5 months ago

London, United Kingdom Critical Project Resourcing Full time

A Local Authority in South London is currently seeking a Communications Officer to join them on a contract basis, initially until the end of September.

The role will focus on generating enquiries for their foster care service, aswell as producing innovative ideas and marketing strategies to get more people interested in foster caring.

Main duties will include:

- Supporting the development, management and delivery of a fostering marketing communications and engagement plan to help ensure the council gets sufficient numbers of people expressing interest in becoming foster carers.
- Researching effective fostering strategies that are being delivered in other areas and bring this learning into our their work programme
- On an on-going basis evaluating the effectiveness of the Council’s fostering promotional activity, and share learning with colleagues so that they can do more of what is working
- Providing regular reports and updates to colleagues in the communications and children’s services team and recommend a forward plan of marketing, communications and engagement activity based on what works.
- Ensuring good value for money in their fostering communications work.
- Working with the web team, communications team and children’s services to help develop and improve the fostering-related content on the website, and use analytics to help understand the impact of changes made.
- Providing communications expertise to the fostering team for post-enquiry engagement with people who express an interest in fostering.
- Commissioning graphic design, video content, digital advertising, outdoor advertising and more, writing detailed briefs, that will be required as part of the fostering recruitment plan.
- Knowledge of online and offline marketing techniques and how to deploy them and evaluate their effectiveness.
- To be educated to degree level or be able to demonstrate equivalent knowledge, skills and aptitude.
- The ability to write and deliver an effective marketing, communications and engagement plan
- Demonstrable knowledge and understanding of local government and the context in which it operates.
- A good knowledge and understanding of fostering and children’s services.
- Experience of communicating with people using a range of different channels.
- Experience delivering inspiring and outcome-achieving campaigns.
- Working with and supporting senior managers at a strategic level and ability to demonstrate a high level of professionalism.

**Job Type**: Temporary contract

**Salary**: £186.75-£311.25 per day

Work Location: Hybrid remote in London

Reference ID: VR/42623JA