Analytics Implementation Specialist

1 month ago

London, United Kingdom Trainline Full time

Company Description
**Our Mission**

Trainline is the leading independent rail and coach travel platform selling rail and coach tickets to millions of travellers worldwide. Via our highly rated website and mobile app, people can seamlessly search, book and manage their journeys all in one place. We bring together millions of routes, fares and journey times from 270+ rail and coach carriers across 45 countries. We offer our customers the best price for their journey and smart, real time travel information on the go. Our aim is to make rail and coach travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices.

**Job Description**:
A truly data-driven organisation, Trainline relies on data at all levels of the organisation, so maintaining a high quality of data is paramount to continue our growth. Having undergone a transformation of our web analytics setup in 2019, building a clean foundation from the ground-up, we seek an experienced Analytics Implementation Specialist to manage our suite of tags across our entire estate. The Analytics Implementation Specialist will work with the marketing and product teams to deliver end-to-end tagging; from gathering requirements, managing schemas, implementing tags and testing to ensure data capture is accurate and third parties tools are populating properly. You'll be working with the marketing and product teams to ensure their data needs are met and that they are effectively leveraging our datalayer.

**As an Analytics Implementation Specialist at Trainline, you will...**
- Be responsible for all marketing tagging & tracking across the digital ecosystem, including desktop, mobile and app platforms using GTM.
- Monitor and optimise the performance of tags and use of cookies.
- Keep us up to date with industry developments and best practise marketing tag implementation techniques.
- Monitor and optimise tags for site performance.
- Monitor data and tag quality and proactively investigate issues and discrepancies.
- Maintain documentation of tagging standards
- Update and maintain dataLayer schemas
- Create tracking specification documentation for implementation by our development team

**Qualifications**:
**We'd love to hear from you if you have...**
- Experience with Google Analytics and Google Tag Manager.
- An understanding of the complete Google Marketing Platform stack.
- Strong experience working with Firebase and App tracking
- Worked with and familiar with GA4
- Implemented marketing tags and pixels for various providers.
- An understanding of how analytics generated audiences can drive marketing effectiveness.
- Worked in fast-paced, agile teams.
- An ability to liaise with commercial and technical stakeholders.
- Have at least a basic knowledge of JavaScript.

Additional Information
**But why should you join?**

You will be working in a high performing and collaborative multi-cultural team. We have over 42 nationalities across our 5 offices in London, Paris, Edinburgh, Barcelona and Milan who work closely together.

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.

We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.

**Our Culture**

**Coaches Over Heroes**

We prioritise the focus on being one team over elevating the heroics of an individual, for us the true heroes are those who are excellent at nurturing, coaching and generous in sharing their knowledge with others.

**Well-being**

Everything that we do takes into account the morale of every member of our team, their opportunities for growth and for participation in exciting challenges.

**Mentoring and Learning**

We have a mentoring community that is constantly growing, we provide people with mentors or buddies from various teams.

**Trust**

We hire awesome people capable of making smart decisions - empowerment is a great enabler of agility. It is within a supportive team that you will feel the strength to thrive and try new things knowing that everyone will be there for you along the way.
- We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world._

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