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Digital Analytics Implementation Specialist

3 months ago

London, United Kingdom Betway Group Full time

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique 

Our global customer base is exploding and we need your skills to support us on this exciting journey Don’t look back and submit your application before the opportunity passes you by..

Job Title: Digital Analytics Implementation Specialist
Reporting to: Head of Marketing Effectiveness
Department: Analytics and Data
Team: Marketing Effectiveness


Join our dynamic Data & Analytics team at Betway and be at the forefront of revolutionizing the 
world of online betting and gaming

Purpose of the role:
As a Digital Marketing Implementation Specialist, your main responsibility will be to set up and 
manage tracking and marketing tagging systems. You will also be responsible for implementing and 
documenting data layers and supporting data collection integrations, such as Facebook CAPI and 
Google Enhanced Conversions. This role requires close collaboration with marketing, product, and 
country teams to ensure accurate data collection and reporting. Additionally, you will contribute to 
the design of analytics and media tracking specifications and perform audits and quality 
assessments.


At Betway, we foster a culture of innovation and continuous improvement. Collaborate with a diverse 
team of experts, embrace technical challenges, and unleash your creativity. Thrive in an environment 
that values authenticity, responsibility, and the thrill of pushing boundaries whilst believing 
everything is possible.


Join Betway today and be part of an extraordinary journey…


Key Responsibilities: 
• Managing the setup and maintenance of tracking and marketing tagging systems to ensure 
accurate data collection and reporting.
• Implement and document data layers to support comprehensive tracking and analytics 
requirements.
• Support the setup of Facebook Conversions API (CAPI), Google Enhanced Conversions, and 
other data collection integrations.
• Design and implement data collection plans, including tag management and event tracking.
• Work closely with clients, developers, and internal teams to understand requirements, 
provide technical guidance, and ensure successful implementation.
• Develop and maintain detailed documentation for tracking setups, data layers, and 
integration processes.
• Conduct audits and quality assessments of tracking setups to ensure data accuracy and 
integrity.
• Stay updated on industry trends, emerging technologies, and best practices in digital 
marketing implementation. Suggest enhancements to improve tracking accuracy and 
efficiency

Qualifications:
• Minimum 3 years’ experience in digital marketing implementation, web analytics, or a 
similar role. Proven experience with tag management systems and data layer 
implementations
• Proficiency in Tag Management Systems Google Tag Manager), web analytics Google Analytics), and data layer concepts. Experience with Facebook CAPI and Google 
Enhanced Conversions is highly desirable
• Solid project management skills with the ability to manage multiple projects and deadlines 
simultaneously.
• Strong problem-solving abilities and attention to detail. Ability to troubleshoot and resolve 
technical issues effectively

Should you not hear from us within 2 weeks, please assume your application has not been successful.