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Marketing Executive

3 months ago

New Milton, United Kingdom Black Carbon Recruitment Full time

**Marketing Executive**

**Hybrid - New Milton - 2 days a month in the office**

**Monday - Friday 09:00-17:00 - 35 hours per week**

**Up To £30-35,000 Dependent On Experience**

This is a creative, and highly varied role, the position of Marketing Executive with our Client will play an important role in the continued growth of the business. Reporting to the Head of Marketing and Bids, this role will provide the opportunity for someone with excellent communication skills, creativity to flourish.

As our Client continues to lead the way in the move to digital solutions within the sector, this role will focus on content generation, maintaining our position as a dynamic thought leader within the Technology Enabled Care sector.

You will have demonstrable experience in delivering outstanding written communication with an ability to communicate technical messages in a clear, straightforward and engaging manner. From promotional content to technical guidance, this role will support in growing the Clients business and ensuring that customers have a great experience with our products and services.

The position will develop and manage content plans, create educational content to support the delivery of new products and services, and show a willingness and capability to support in the overall delivery of the marketing strategy.

We are looking for someone that will be contributing to the development and implementation the annual marketing plan. This will include; lead generation, retention, PR and reputation management.

They will be assisting the business in driving sustained and profitable growth, in particular by ensuring marketing expenditure is within agreed budget.
- All website and social media platforms. Optimising our use of digital channels to improve educate and engage audiences on the services delivered by our Client.
- Content creation, publication and management, ensuring digital channels are updated frequently and interpreting data to identify leads and opportunities.
- Ensuring the social networks are updated frequently with engaging and effective content.
- Ensure all channels meet brand standards and content is consistent with strategy, compliant with relevant legislation and offers customers an enhanced user experience.

**Also**:

- Organise and manage events to enable relationship building with existing and new clients.
- Develop and circulate a project timeplan, including a brief for each marketing campaign, liaising with relevant stakeholders to ensure business requirements, implementation timescales and communication standards are met.
- Use available research to improve the performance (delivery and impact) of marketing communication (websites, collateral, etc)
- Organise lead generating marketing events to generate leads.
- Support Sales teams with tender responses if required.
- Produce marketing collateral to support successful customer acquisition and retention.
- To support other members of staff with the development of effective communication to all customers, particularly Local Authorities, Housing Associations, service users and relevant third party bodies.

**Requirements**:
**Personal Attributes**:

- Enthusiastic and motivated, able to grasp concepts quickly and work in a dynamic and demanding environment
- Good team player, with willingness to support within other areas of the marketing department.
- Ability to work under pressure to stringent deadlines
- Strong multi-tasker, able to handle several projects at the same time
- Excellent interpersonal skills. Ability to communicate effectively at all levels within division and across the group
- Able to use own initiative and manage time effectively
- High attention to detail
- Creative Flair
- Inquisitive nature

**Experience**:

- To have worked in a corporate B2B marketing setting across full marketing mix for minimum 4 years.
- Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.
- Proven and demonstrable experience in writing engaging content for online channels including blogs, social media, media releases.
- Experience in developing customer facing educational and support materials within the product development process.

**Qualifications**:
**Essential**:

- Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field.

**Desirable**:

- Full or part CIM qualified or equivalent.

**Skills/special Knowledge**:
**Essential**:

- Sound practical knowledge across the breadth of the marketing mix
- Strong knowledge of social media platforms and content tools including Twitter and LinkedIn.
- Excellent verbal and written communication skills that may include public speaking and presentations.
- Excellent organisational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related s