Marketing Executive

4 weeks ago

New Milton, United Kingdom South West Recruitment Full time

We are recruiting for a Marketing Executive for a digital technology provider in New Milton, Hampshire.

The company are committed to transforming lives through technology enabled care services, blending the expertise in their monitoring center with the latest digital technology.

Becoming the UK's largest monitoring center, supporting over 200,000 people across the country, and developing the first digital telecare system has been no small feats.

**Required to attend the New Milton Office 2 days a month**

**Salary**: up to £30 - 35,000 per annum (dependant on experience)

**Hours**: 35 hrs per week - Monday - Friday - 9am - 5.30pm

**The Role**:
The position will develop and manage content plans, create educational content to support the delivery of new products and services, and show a willingness and capability to support in the overall delivery of the marketing strategy.

We are looking for someone that will be contributing to the development and implementation the annual marketing plan. This will include; lead generation, retention, PR and reputation management.

They will be assisting the business in driving sustained and profitable growth, in particular by ensuring marketing expenditure is within agreed budget.
- All website and social media platforms. Optimising our use of digital channels to improve educate and engage audiences on the services delivered by Appello.
- Content creation, publication and management, ensuring digital channels are updated frequently and interpreting data to identify leads and opportunities.
- Ensuring the social networks are updated frequently with engaging and effective content.
- Ensure all channels meet brand standards and content is consistent with strategy, compliant with relevant legislation and offers customers an enhanced user experience.

**Qualifications**:

- _Essential_
- Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field.
- Desirable_
- Full or part CIM qualified or equivalent.

**Experience**:

- To have worked in a corporate B2B marketing setting across full marketing mix for minimum 4 years.
- Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.
- Proven and demonstrable experience in writing engaging content for online channels including blogs, social media, media releases.
- Experience in developing customer facing educational and support materials within the product development process.

**Knowledge**
- Essential_
- Sound practical knowledge across the breadth of the marketing mix
- Strong knowledge of social media platforms and content tools including Twitter and LinkedIn.
- Excellent verbal and written communication skills that may include public speaking and presentations.
- Excellent organisational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related software.
- Proof reading skills
- Desirable_
- Ideally understanding of / empathy with Local Authority and Housing Sectors.
- Experience in writing around technical products

**Personal Qualities**:

- Enthusiastic and motivated, able to grasp concepts quickly and work in a dynamic and demanding environment
- Good team player, with willingness to support within other areas of the marketing department.
- Ability to work under pressure to stringent deadlines
- Strong multi-tasker, able to handle several projects at the same time
- Excellent interpersonal skills. Ability to communicate effectively at all levels within division and across the group
- Able to use own initiative and manage time effectively
- High attention to detail
- Creative Flair
- Inquisitive nature

**Benefits**:

- 23 days holiday rising to 25 days annual leave
- Best employer status rated Very Good
- We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
- Free onsite parking
- Free tea and coffee
- Free fruit delivered to the offices each week
- 24/7 employee assistance programme
- Family and friends' discounts on our services & products
- Casual dress
- Pension Scheme, up to 4% Company matched
- Life assurance 2x annual salary

**Job Title**:

- Marketing Executive**Job Reference**:

- 33510**Salary**:

- £30k - 35k per year**Sector**:
**Commercial**

**Location**:
**New Milton

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