Appello - Marketing Demand

4 weeks ago


New Milton, United Kingdom Appello Full time

**ABOUT YOU**:
You are an excellent communicator and have great interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

You will have 3-5 years proven successful experience in demand generation, ideally within the business to business (B2B) marketing or a related industry. You will have developed and executed successful demand generation campaigns within the B2B space.

Within previous roles you will have gained a strong understanding of Account Based Marketing (ABM) principles and methodologies., experience with paid advertising platforms (e.g., Google Ads, LinkedIn Ads) as well as a solid understanding of marketing automation and analytics tools, including excellent website management and optimization skills.

**THE ROLE**:
Appello is seeking a highly motivated and results-oriented Demand Generation Manager to join our team. In this role, you will be responsible for developing and executing strategies to generate qualified leads and drive sales growth for Appello's products and services within the housing and care sectors.

You will manage and optimize various marketing channels, including Account Based Marketing, Paid Advertising, and Digital Channels, to ensure maximum impact and lead generation. You will be a strategic thinker and a data-driven marketer with a proven track record of success in managing and optimizing marketing campaigns across multiple channels.

**Hours**: 35 hours per week

**Shift pattern**:Monday - Friday 09:00- 17:00

**Salary**:Up to £35,000 dependant on experience

**Location**:Hybrid - New Milton

**Start date**: May/June 2024

**Perks**
- 23 days holiday rising to 25 days annual + bank holidays
- We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
- 24/7 employee assistance programme
- Family and friends’ discounts on our services & products
- Pension Scheme, up to 4% Company matched
- Life assurance 2x annual salary

**READY TO APPLY**:
***OTHER INFORMATION**:
This is an exciting time at the Appello Group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.

We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.

If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.



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