Head of Paid Media

1 month ago

Peterborough, United Kingdom Echo Web Solutions Full time

As part of our continued expansion, we’re looking for a driven, analytical and commercially-minded Head of Paid Media (PPC) to take ownership of our PPC services and accounts to maximise ROI.

This role will be responsible for managing our PPC service and working with our PPC Executive and wider team to deliver results for our clients. You’ll be responsible for full channel performance, as well as planning and optimising campaigns across paid search advertising and paid social advertising.

Does working with a growing organisation on multiple campaigns sound exciting? If you like being organised and taking the lead with marketing campaigns, then this could be a great opportunity for you.

This role is hybrid, with at least 4 days per week based in our Peterborough office. Duties will involve managing the paid campaign for various clients with a focus on Google.

**Key Responsibilities**
- Taking a lead role in managing PPC campaigns across the department, working with Account Managers and our PPC Executive to plan work to improve and enhance performance.
- Set up and manage Google Ads, Facebook Ads and other PPC campaigns alongside the PPC Executive
- Optimising Search, Shopping and Display Campaigns on a daily basis.
- Optimising Social Media Adverts on a daily basis.
- Liaising with Google and Facebook product experts to enhance campaigns.
- Managing client budgets across all paid campaigns, including Google, Facebook, Linkedin and Bing.
- Reporting to the Account Managers and Digital Marketing Manager of any over/underspending.
- Working closely with Account Managers and internal stakeholders to report on performance, enhance campaigns and advise on next steps.
- Working closely with Account Managers and internal stakeholders to create paid campaign strategies against business and commercial objectives.
- Liaising with Account Manager and internal stakeholders to advise on additional scheduled time to action changes for campaigns and the priority of this.
- Reviewing areas to improve conversion rates including evaluating the online customer journey (CRO).
- Planning and creating landing pages to be used for PPC campaigns (alongside campaign managers).
- Managing GMC for our PPC clients including troubleshooting feed issues and liaising with relevant team members to fix any errors.
- Perform PPC health checks/audits for potential new clients.

**What to expect**

Echo is one of the fastest-growing digital marketing agencies in Cambridgeshire. We work closely with our clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. We work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge

Ever since Echo started in 2012, we’ve been consistently growing and improving as a business. We have high ambitions and because this is a new role, there is ample room for career development as our requirements increase.

You’d be joining our team of passionate digital marketing and website design professionals who work hard to deliver real results for our clients. We’re a team of like-minded, approachable people all with the same drive to be the best.

We champion a culture of innovation and out-of-the-box thinking, making sure we have fun along the way. From monthly team lunches to content-packed weekly meetings, we’re dedicated to building an enjoyable and supportive work environment that never fails to have a ‘glass half full’ approach to work.

**Our values**

Our mantra is to _"Be Better"_ and we encourage all of our team to consistently improve and develop. Below are the values that are most important to us:

- _Be the Best_ - Always positively strive to be better
- _Be a Go Getter _- Relentlessly chase success for our clients
- _Be Straightforward_ - Always keep it simple
- _Be Daring_ - Think differently, creatively and challenge the norm
- _Be Responsible_ - Look after and care about our team, clients and projects

Perks
- Team outings, social events and a friendly workplace
- Industry related events (both internal and external)
- Gym membership
- 31 days annual leave
- Employee pension scheme
- Casual dress

**Salary**: From £28,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Company pension
- Free parking
- Gym membership
- On-site parking

Schedule:

- Day shift
- Monday to Friday

Application question(s):

- Will you be able to reliably commute to Peterborough for this job?

**Experience**:

- PPC: 2 years (preferred)

Work Location: In person

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