Head of Marketing

3 months ago

Peterborough, United Kingdom General and Medical Healthcare Full time

**Job Description: Head of Marketing
**Negotiable Full Time Salary**
An exciting Full Time opportunity for a career minded Marketing Manager. You will be based in our
Peterborough Head Office with a focus on developing and implementing marketing and digital
marketing strategies to help promote the General & Medical Group of Companies in order to drive
sales through lead generation.

social media and traditional marketing streams. You will work closely with Senior Management to
discuss and implement ideas, promotions and analysis of marketing campaigns. You will take
ownership and manage all paid media elements, including campaign planning and reporting to
generate interest and influence.

**Main Responsibilities of the Role**:
Develop strategies and tactics to promote General & Medical and drive traffic to our website,
ensuring the message is consistent with wider management of the brand.

Create and deploy successful marketing campaigns to support the full product range, owning
their implementation from idea to delivery.

Continual optimisation of paid activity to provide cost effective and incremental value.

Experiment with a variety of organic channels, whilst managing content creation, publicity, social
media, newsletters, lead generation campaigns, copywriting and performance analysis.

Setup and manage Linked In ads and other PPC campaigns.

Work with 3rd parties and in-house teams to produce valuable and engaging content for the
website that attracts and converts our target groups.

Collaborate across functions to deliver promotions and offers.

Small team management including performance reviews.

Measure and report performance of marketing campaigns.

Analyse competitors to gain insights and benchmark our performance.

An excellent all round communicator - You communicate with confidence, can build a rapport and
deliver a message, demonstrating appropriate style and innovation.

Have a creative mind - You will constantly be thinking of new channels to promote our services to
potential new business.

An excellent copywriter - You really know how to work words to attract new business.

Eye for design - You know how to attract attention with standout design.

**What You Can Expect From Us:
Negotiable Full Time Salary

Office Based with Regular Monday to Friday hours

Access to Pension Scheme

Great Annual Leave Benefit including additional family days

Free Worldwide Multi Trip Travel Insurance Cover and discounted rate for family members

Cash benefits linked to Personal Accident, Life Cover and Critical Illness

Monthly Employee Rewards Scheme

Commitment to Employee Learning and Development

Access to Wellbeing Services and Discount Scheme

Free Parking

Friendly working environment in Peterborough, convenient location close to the A1

Our greatest strength is our people - professional, driven yet grounded and fun to work with. If our
culture sounds like a good fit for you and you want to be part of our exciting journey then please send

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