Senior Event Marketing Manager
3 weeks ago
**SENIOR EVENT MARKETING MANAGER**
**£40K-£45K**
**LONDON / HYBRID**
- This is a key opportunity someone with a strong grasp of marketing fundamentals, lead generation and digital marketing to stretch their entrepreneurial and leadership side._
- This role will take responsibility for accessing relevant audiences, creating great sustainable media partnerships, and growing business communities associated with our brands across the world._
- This person needs to be hands-on, adaptable, and quick-thinking, with a strong work ethic._
**Responsibilities**:
- **Response Analysis & Strategy Formulation**: Developing and delivering cohesive marketing campaigns that achieve targeted delegate registrations and revenue across portfolio topics.
- **Lead Generation**:Building and researching a relevant lead database through partnerships and sourcing and creating campaigns
- **Event Budget Management**:Managing the marketing budget for each event campaign and portfolio topics
- **Stakeholder & Media Partnership Management**: Continually source and maintain positive relations with partners (speakers, sponsors, media, and prospects)
- **Site management / SEO/PPC & SEM**: Monitor and continually improve organic and paid search results to increase web traffic
- **Database Management**: Utilise the CRM (Salesforce and Hubspot)
- **Event and Event Site analytics**: Manage all event weekly trackers, site analytics and closely measure performance of activity
- **Copywriting and Content**: Create exciting copy for all marketing material (onsite and offsite at events)
- **Social Media & Community**: Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others)
**Skills and Experience**:
- Proven experience in event marketing
- Great communication skills both written and verbal.
- Ability to write crisp engaging marketing copy for a technical/scientific audience
- Expert in successful negotiation tactics with senior media individuals
- Track record of delivering campaigns/ projects to deadline and budget
- Results-driven - ensure that event plan fulfils strategic goals and drives the required business results
- Confidence in Marketing strategy, growth planning and multi-channel execution
- Very strong interpersonal skills - ability to engage and influence a range of people and characters
We Are Aspire Ltd are a Disability Confident Commited employer
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