Website Designer

3 weeks ago

Burnley, United Kingdom Cordius Full time

**Deliverables, Targets and Measures (targets to be set but relate to)**
- Improved NPS
- Increased engagement rate on website
- Increased CTA’s on website
- Improved SEO rankings for agreed terms
- Volume of leads generated from SEO

**Roles and Responsibilities**
- In conjunction with the Head of Marketing, own the design and layout of our websites
- Create wireframes, storyboards, user flows, process flows and site maps to communicate interaction and design ideas
- Execute all visual design stages from concept to final sign off
- Design the website's visual imagery and ensure it's in line with company branding policy
- Create Photoshop Design Files for visual layout of web pages and converting designs into HTML and CSS, design graphics, animations and manipulate digital photographs (sometimes in conjunction with 3rd party agency)
- Working with Marketing colleagues to hit Performance Marketing targets
- Working with outside agencies implement and maintain high quality SEO policies, incorporating them with web content
- Work with different content management systems
- Proofread and edit content
- Collecting and analysing data on website usage to improve performance
- Using analytic tools ensure user journey exceeds customer expectations
- Prepare monthly report on website performance, including session length, page views and heat maps, interpret and highlight lessons learnt
- Responding to reports of technical problems and working with the team to fix them quickly
- Liaising with Graphic Designers and Developers to ensure that tasks are completed on time
- Register web domain names and organise the hosting of the website
- In conjunction with the Head of Marketing meet relevant legal requirements such as accessibility standards, freedom of information and privacy
- Create test plans as appropriate

**Requirements and skills**
- Essential
- 2 years Proven work experience as a Web Designer
- Demonstrable success in improving website search engine rankings, CTA’s and user experience
- Proficient user of Wordpress or Avada and Woocommerce (at least 2 years experience)
- Experience in production and interpretation of analytics to improve web performance and customer experience
- Demonstrable graphic design skills with a strong portfolio
- Ability to solve problems creatively and effectively
- Up-to-date with the latest Web trends, techniques and technologies
- Relevant further education or vocational study

**Desirable**
- Solid experience in creating wireframes, storyboards, user flows, process flows and site maps
- Proficiency in Photoshop, Illustrator or other visual design and wire-framing tools
- Proficiency in HTML, CSS and JavaScript for rapid prototyping
- Excellent visual design skills with sensitivity to user-system interaction
- Degree in Design, Digital or Web based topics (other Degrees will be considered)

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